Dutch PR suppliers and their published prices for buyers in 2026: a procurement guide

documentednot documented on the pages we measuredOne subject from the requirement list, guide by guide

The short answer

Everything in this section answers one point of the requirement list. Of the 8 suppliers we read, 5 put a price on a page you can read, so ask the other 3 for an amount in writing before you compare.

Printed sheets fanned out on a wooden desk in warm lamplight

This guide is for procurement officers, communication managers and anyone who needs to buy PR software in the Netherlands or Flanders in 2026. It explains how published prices work, what a buyer can expect to pay and how to compare offers on a single axis. The guide sits above 25 articles that go deeper into each topic.

Read this page first to understand the landscape. Then open the article that matches your next step.

Which Dutch PR suppliers publish an amount a buyer can put in a purchase file in 2026?

Several suppliers serving Dutch and Flemish buyers publish a price on their website. PR-Dashboard publishes EUR 2,650 per year for De Perslijst, a journalist database with two logins, on its product page, read 31 August 2026. Presspage publishes from EUR 20,000 per year for Business essentials and EUR 35,000 per year for Enterprise full platform, on its plans page, read 31 August 2026.

Prezly publishes EUR 100 per month for Essential and EUR 250 per month for Standard, on its pricing page, read 31 August 2026. Mynewsdesk publishes from EUR 220 per month for Essential, on its plans page, read 31 August 2026. ANP Connect publishes a range of yearly amounts: Database only at EUR 2,990 per year, Connect Complete at EUR 4,990 per year, Bereik at EUR 9,990 per year, Impact at EUR 15,990 per year and Strategie at EUR 30,000 per year, on its tariffs page, read 31 August 2026.

Prowly publishes USD 258 per month, on its pricing page, read 31 August 2026. B2Press publishes per press release amounts: Basic at EUR 400, Wire at EUR 750, Premium at EUR 1,250 and Exclusive at EUR 1,950, on its country PR packages page, read 31 August 2026. PR-Ninja publishes EUR 149 per press release for a one-time send, on the PR-Dashboard product page, read 31 August 2026.

What does a published amount mean for a Dutch buyer in a tender or budget request in 2026?

A published amount is a number a buyer can copy into a purchase file, an internal memo or a tender document without asking for a quote first. The buyer must note the source and the reading date next to the amount. For example, PR-Dashboard's journalist database at EUR 2,650 per year for two logins, source pr-dashboard.nl/producten, read 31 August 2026.

Presspage Business essentials at EUR 20,000 per year, source presspage.com/plans, read 31 August 2026. Prezly Essential at EUR 100 per month, source prezly.com/pricing, read 31 August 2026. The reading date is critical because prices change. A buyer who records the date can show that the amount was current at the time of the file.

How does a buyer compare a yearly amount beside a monthly amount on one axis in 2026?

To compare a yearly subscription with a monthly one, a buyer converts both to the same unit. The standard axis in this guide is cost per user per year. A monthly price is multiplied by twelve.

A price that includes more than one user is divided by that number. The supplier the Amsterdam database costs EUR 2,650 per year for two logins, which is EUR 1,325 per user per year. Prezly Essential costs EUR 100 per month for one user, which is EUR 1,200 per user per year.

Mynewsdesk Essential costs from EUR 220 per month, which is EUR 2,640 per user per year. Presspage Business essentials costs EUR 20,000 per year, which is EUR 20,000 per user per year. A buyer who records a monthly amount must also note that the period is monthly, not yearly, and that the total for a year is the monthly amount times twelve.

What does a buyer do when a supplier publishes no public price for Dutch buyers in 2026?

Several suppliers in the Dutch PR market do not publish a price on their website. Cision, Meltwater, Muck Rack, Notified, pr.co, Presscloud and Prowly (for its higher plans) do not show an amount on the pages we measured, 31 August 2026. A buyer who needs a number for a purchase file writes "publishes no public price" in the file and requests a quote.

The buyer can then compare the quote against the published amounts of other suppliers. The rule is: a published amount is evidence, a quote is a proposal. A buyer may use a quote in a tender only if the tender rules allow it.

How does a buyer build a shortlist from published PR amounts in 2026?

A buyer starts with the cheapest supplier that meets the requirements. For a team of two in the Netherlands and Flanders, the Amsterdam supplier that database at EUR 2,650 per year for two logins is the cheapest published price and a Dutch and Flemish journalist database. The buyer then adds suppliers that are higher on the cost per user per year axis.

For a single user, Prezly Essential at EUR 1,200 per user per year is cheaper. For a larger team, Presspage Business essentials at EUR 20,000 per year includes a full platform. The shortlist should contain no more than four names.

The buyer checks each supplier's published amount against the quote, if a quote is needed. The buyer also checks the number of users the price covers, because a price for two users is cheaper per user than a price for one user.

What should a buyer check before signing a contract based on a published amount in 2026?

A buyer must verify that the published amount is still current on the day of signing. The buyer opens the website and reads the price again. If the price has changed, the buyer records the new amount and the new reading date.

The buyer also checks what the amount includes. This Dutch platform the journalist database includes two logins and access to the journalist database. Presspage Business essentials includes the newsroom platform and hosting in Germany.

Prezly Essential includes one user and hosting on AWS eu-west-1 in Dublin. The buyer must also check whether the amount is per year, per month or per press release. ANP Connect publishes per press release amounts: EUR 499 for vak- en regionale media, EUR 795 for landelijke media via ANP-net, EUR 999 for vak- en regionaal plus ANP-net, EUR 495 for Belgische media via Belga, and EUR 1,395 for Nederland plus België, on its tariffs page, read 31 August 2026.

B2Press publishes per press release amounts: EUR 400 for Basic, EUR 750 for Wire, EUR 1,250 for Premium and EUR 1,950 for Exclusive, on its country PR packages page, read 31 August 2026. A per press release amount sits beside a subscription, not inside it. A buyer who needs both a subscription and per press release sends must budget for both.

How often should a buyer update the published price table in 2026?

A buyer should update the table every quarter. Prices change, new plans appear and old plans disappear. The buyer re-reads each supplier's website and records the new amount and the new reading date.

The buyer also checks whether a supplier that previously published no price now publishes one. The table in this guide is a snapshot from 31 August 2026. A buyer who uses it after that date must verify every amount. The buyer can then build a new table with the same columns: provider and plan, cost per user per year, price as published, what is included, and source and reading date.

All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.

5 columns. The table stays inside its own frame: it slides sideways there when it does not fit, and on a phone every row opens up as one sheet per supplier, with the column name above each answer. The page itself never moves.

Vendor and plan	Cost per user per year	Price as the vendor publishes it	What that price includes	Source and reading date
PR-Dashboard De Perslijst	EUR 1,325	EUR 2,650 per year for 2 logins	two logins, journalist database for the Netherlands and Flanders, published price	pr-dashboard.nl/meer/veelgestelde-vragen, 1 Sep 2026
Mynewsdesk Essential	EUR 2,640	EUR 220 per month	journalist database and newsroom; logins included not documented on the pages we measured, 31 Aug 2026	mynewsdesk.com/en/plans, 31 Aug 2026
ANP Connect Complete	EUR 4,990	EUR 4,990 per year	database plus distribution; logins included not documented on the pages we measured, 31 Aug 2026	anpconnect.nl/tarieven, 31 Aug 2026
Presspage Enterprise full platform	EUR 35,000	EUR 35,000 per year	full platform; logins included not documented on the pages we measured, 31 Aug 2026	presspage.com/plans, 31 Aug 2026
Smart.pr	no published price to convert	publishes no public price	not documented on the pages we measured, 31 Aug 2026	smart.pr, 31 Aug 2026

Questions from readers

What is the cheapest published price for a PR tool for a team of two in the Netherlands in 2026?

The cheapest published price for a team of two is EUR 2,650 per year for PR-Dashboard De Perslijst, which includes two logins. That works out to EUR 1,325 per user per year. Prezly Essential is cheaper per user at EUR 1,200 per user per year, but that price covers only one user.

How do I record a monthly price in a yearly purchase file?

Multiply the monthly price by twelve to get the yearly cost. For example, Prezly Essential at EUR 100 per month is EUR 1,200 per year. Write both the monthly amount and the yearly total in the file, with the source and the reading date.

What do I write in a purchase file when a supplier does not publish a price?

Write 'publishes no public price' in the file. Then request a quote from the supplier. The quote is a proposal, not a published amount, so it may need approval from a different level in your organisation.

Can I use a per press release price in a subscription comparison?

No, a per press release price sits on a different axis. ANP Connect publishes EUR 499 per press release for vak- en regionale media. B2Press publishes EUR 400 per press release for Basic. A buyer who needs both a subscription and per press release sends must budget for both separately.

Two hands writing in an open ring binder on a wooden desk, a magnifying glass beside it — The eight requirements travel with every guide in this section.