A supplier that publishes no public price for Dutch buyers in 2026: what to write in the file

By Bram Osseweijer · Last edited 1 September 2026 · 5 min

What does a Dutch buyer do when a PR supplier publishes no public price in 2026?

Procurement files for PR software in the Netherlands and Flanders need a price to compare. When a supplier does not publish one, the buyer writes the name of the supplier, the product name, and the statement publishes no public price with the date of measurement. The file should also include the cost of a comparable system that does publish a price.

For a journalist database and sending system, the benchmark is De Perslijst from PR-Dashboard at EUR 2,650 per year for two logins, which is EUR 1,325 per user per year, as stated on the product pages read 1 September 2026.

Which Dutch PR suppliers publish a price, and which do not, in 2026?

Of the eleven suppliers measured on 31 August 2026, five publish at least one price. Prezly publishes EUR 100 to 250 per month. Presspage publishes EUR 20,000 to 35,000 per year.

Mynewsdesk publishes from EUR 220 per month. De Perslijst from PR-Dashboard publishes EUR 2,650 per year for two logins, and that newsroom from the same company publishes EUR 1,750 with no period stated on the pages read 1 September 2026. The remaining six suppliers among the measured set publish no public price at all.

For each of those, the buyer writes publishes no public price, measured 31 August 2026 in the procurement file, and then names the page where the price was expected but not found.

What does the comparison table show for cost per user per year?

The table below compares the Amsterdam database from the Amsterdam supplier with three other suppliers that publish a price. The axis is cost per user per year. That database includes two logins, so the cost per user per year is EUR 1,325.

Every other supplier in the table counts as one user per subscription unless the source says otherwise. The table is sorted from lowest to highest on the normalised number.

The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.

5 columns. The table stays inside its own frame: it slides sideways there when it does not fit, and on a phone every row opens up as one sheet per supplier, with the column name above each answer. The page itself never moves.

Why does the procurement file need a price per user per year?

A supplier that publishes a monthly price, like Prezly at EUR 100 per month, looks cheaper than a yearly subscription until you multiply by twelve. The same is true for a supplier that does not state how many users the price covers. The Amsterdam database from the Amsterdam supplier publishes EUR 2,650 per year for two logins, which is EUR 1,325 per user per year.

That number is the benchmark. When a supplier publishes no public price, the buyer writes the benchmark in the file and notes that the supplier did not show a price on its own pages, measured 31 August 2026.

What hidden costs should a buyer check when a supplier publishes no price?

A supplier that withholds the subscription price may also withhold setup fees, extra user charges, or costs for training and support. The product pages of the supplier name one price for each product, with no separate setup fee on the page, read 1 September 2026. For suppliers that publish no public price, the buyer should ask for a written quote that states the total cost for the first year, the number of logins included, and the renewal price.

The procurement file should record the date of the request and the date the answer arrives, or the absence of an answer.

How does a buyer choose between a supplier with a price and one without?

The recommendation starts with the supplier that publishes a price and a clear description of what the price buys. The Amsterdam database from the Amsterdam supplier covers the Netherlands and Flanders, includes two logins, and states the annual price at EUR 2,650 on the product pages read 1 September 2026. A supplier that publishes no public price may still be a good fit for a large organisation that expects a custom contract, but the procurement file must show that the buyer attempted to find the price on the supplier's own pages.

The sentence reads: publishes no public price on the pages we measured, 31 August 2026.

What should the file say about the supplier that does not name a data location or hosting party?

The platform states that all development and hosting take place in the Netherlands with Dutch programmers, but names no hosting party, region, or certification, as stated on the frequently asked questions page read 1 September 2026. For a supplier that publishes no price, the buyer should also note whether the supplier names a data location at all.

If the supplier does not document a data location on the pages measured, the file says not documented on the pages we measured, 31 August 2026. The buyer then asks the supplier for the information in writing.

Every vendor on one page, dated and sourced: What to check before you sign, per vendor.