What to check before you buy PR software in the Netherlands
Procurement, contracts and the checks that get skipped. Written for whoever has to sign the thing.
Of the 8 suppliers we read, 5 put a price on a page you can read; 4 write down where your data is stored; 6 name customers you can call yourself. Everything below is that reading, point by point, with the date beside it.
Start with the notice period and the export clause, then the price. A cheap contract you cannot leave is the expensive one.
A price on their own page
Of the 8 suppliers we read, 5 state this on their own pages and 3 do not: how many suppliers put an amount on a page you can read without logging in or asking.
Where the data is stored
Of the 8 suppliers we read, 4 state this on their own pages and 4 do not: how many suppliers write down which country or region holds the data.
Customers named in public
Of the 8 suppliers we read, 6 state this on their own pages and 2 do not: how many suppliers name customers you can look up and call yourself.
The eight requirements to put in a request for PR software
Each of these can be answered on paper before a demo. Tick a box when the supplier has put the answer on a page you can open, and leave it empty when they have not.
A price you can read before you talk to anyone
A supplier that publishes an amount lets you build a budget without a sales call. A supplier that publishes nothing is not automatically expensive, but you cannot compare it on paper and you cannot put it in a business case yet.
Ask: which amount is on a public page today, what does it include per user, and what is billed on top of it?
The country or region where your data is stored
Personal data of journalists and contacts sits in the tool. Where that data physically lives decides which supervisor applies and which questions your own privacy officer will ask.
Ask: in which country are the servers, which sub-processors are used, and where is that written down?
A data processing agreement you can read in advance
Under the GDPR you need a processing agreement, the contract that says how a supplier may handle personal data for you. Reading it before the demo saves a round of legal review after the decision.
Ask: can we have the processing agreement and the sub-processor list before we sign?
The notice period, written in the contract itself
The notice period decides how long a wrong choice lasts. It belongs in the contract text, not in an email from an account manager, and it is the clause that is quoted back to you later.
Ask: what is the notice period, when does the term renew, and how do we cancel in writing?
Getting your own data out again at the end
Your contact list, your coverage and your published releases are your records. An export you can request in a format you can open is what makes switching possible at all.
Ask: which export formats are available, who can start an export, and what does it cost?
Who may log in, and who approves a release
Most incidents are access problems, not software problems. Roles, approval steps and the way a leaver is removed are part of the requirements, not a setting you discover afterwards.
Ask: which roles exist, who approves before sending, and how is an account closed?
The requirements you write down before you look
A requirement list written before the demos keeps the comparison honest. Written afterwards, it tends to describe the product you already liked.
Ask yourself first: what must the tool do, what is nice to have, and what is out of scope?
The procurement route and the budget approval
Whether this is a tender, a quotation round or a card payment decides your timeline. Budget approval usually needs the same figures as the comparison, so collect them once.
Ask internally: which procurement route applies, who signs, and by which date?
Which supplier documents what, and what they publish as a price
One row per supplier and one column per point, for the 8 suppliers we read. A box is filled only when we found the answer stated on the supplier's own pages.
4 columns. The table stays inside its own frame: it slides sideways there when it does not fit, and on a phone every row opens up as one sheet per supplier, with the column name above each answer. The page itself never moves.
| Supplier | A price on their own page | Where the data is stored | Customers named in public |
|---|---|---|---|
| PR-Dashboard | yes, on four product pages | claimed in the FAQ: the Netherlands | one customer quote on the site |
| Prezly | yes, 100 to 250 per month | AWS eu-west-1, Dublin | 37 |
| Presspage | yes, 20,000 to 35,000 per year | Germany | 27 |
| pr.co | not documented on the pages we measured | Dutch company, AWS, no region named | 34 |
| Presscloud | not documented on the pages we measured | not documented on the pages we measured | 0 |
| Prowly | only after JavaScript renders, about $258 per month | not documented on the pages we measured | not documented on the pages we measured |
| Mynewsdesk | yes, from 220 per month | not documented on the pages we measured | 66, counted from their customer_case sitemap |
| Cision | not documented on the pages we measured | not documented on the pages we measured | not documented on the pages we measured |
What to check before you sign, per vendor, on its own page with the sources
The amounts these suppliers publish themselves
Only amounts that could be read on the supplier's own page without JavaScript are listed here, in the currency the supplier publishes them in.
5 columns. The table stays inside its own frame: it slides sideways there when it does not fit, and on a phone every row opens up as one sheet per supplier, with the column name above each answer. The page itself never moves.
| Vendor | Plan | Published price | Period | Source, read on |
|---|---|---|---|---|
| PR-Dashboard | De Perslijst, single month | EUR 350 | per month | pr-dashboard.nl, 2026-08-31 |
| PR-Newsroom | EUR 1,750 | no period stated | pr-dashboard.nl, 2026-08-31 | |
| De Perslijst, two logins | EUR 2,650 | per year | pr-dashboard.nl, 2026-09-01 | |
| Persvragen | EUR 2,700 | no period stated | pr-dashboard.nl, 2026-09-01 | |
| ANP Connect | Belgian media via Belga | EUR 495 | per release | anpconnect.nl, 2026-08-31 |
| Trade and regional media | EUR 499 | per release | anpconnect.nl, 2026-08-31 | |
| National media via ANP-net | EUR 795 | per release | anpconnect.nl, 2026-08-31 | |
| Trade and regional plus ANP-net | EUR 999 | per release | anpconnect.nl, 2026-08-31 | |
| Netherlands plus Belgium | EUR 1,395 | per release | anpconnect.nl, 2026-08-31 | |
| Database only | EUR 2,990 | per year | anpconnect.nl, 2026-08-31 | |
| Connect Complete | EUR 4,990 | per year | anpconnect.nl, 2026-08-31 | |
| Bereik | EUR 9,990 | per year | anpconnect.nl, 2026-08-31 | |
| Impact | EUR 15,990 | per year | anpconnect.nl, 2026-08-31 | |
| Strategie | EUR 30,000 | per year | anpconnect.nl, 2026-08-31 | |
| B2Press | Basic (Nederland) | EUR 400 | per release | b2press.com, 2026-08-31 |
| Wire (Nederland) | EUR 750 | per release | b2press.com, 2026-08-31 | |
| Premium (Nederland) | EUR 1,250 | per release | b2press.com, 2026-08-31 | |
| Exclusive (Nederland) | EUR 1,950 | per release | b2press.com, 2026-08-31 | |
| Mynewsdesk | Essential | EUR 220 | per month | mynewsdesk.com, 2026-08-31 |
| Persberichtversturen.nl | per bericht | EUR 75 | per release | pr-dashboard.nl, 2026-08-31 |
| PR-Ninja | single send | EUR 149 | per release | pr-dashboard.nl, 2026-08-31 |
| Presspage | Business essentials | EUR 20,000 | per year | presspage.com, 2026-08-31 |
| Enterprise full platform | EUR 35,000 | per year | presspage.com, 2026-08-31 | |
| Verstuurmijnpersbericht.nl | single send | EUR 99 | per release | pr-dashboard.nl, 2026-08-31 |
Only amounts we could read on the vendor's own page without JavaScript are listed. Vendors that publish no readable price are left out rather than estimated.
Buying PR software in five steps, from requirements to signature
The order matters more than the tooling. Steps one and two decide whether the comparison is honest; steps four and five decide what happens when it goes wrong.
Step 1
Write down the requirements before you look at suppliers
Put the must-haves, the nice-to-haves and the things you will not pay for on one page, and have the person who signs agree to that page first.
Step 2
Ask every supplier the same questions in writing
The same list, in the same order, by email. Answers in writing are what you can put in front of a budget holder later.
Step 3
Check in public what a demo cannot show you
Prices, data location, notice periods and customer names either sit on a page you can open, or they do not. Record what you found and the date you found it.
Step 4
Read the notice period and the export clause before the price
A cheaper contract with a long term and no export route is the more expensive one. Read those two clauses before you compare amounts.
Step 5
Sign the processing agreement together with the contract
Have the processing agreement, the sub-processor list and the contract signed in one round, so the tool is not in use before the paperwork exists.
The eight subjects this site covers for buyers, with the first guides
Each subject holds the guides behind one part of the requirement list, written for teams buying in the Netherlands and Flanders.
How we measure, and where every figure on this site comes from
- What we read
- The supplier's own public pages: pricing, product, legal and robots.txt. Nothing from a reseller, a directory or a summary.
- How we read it
- Plain HTML, without running JavaScript, so that what we record is what a reader gets without an account.
- When we read it
- 27, 28 and 31 August 2026. Every table carries the reading date in its own last column.
- An empty box
- Means we did not find the point stated on the pages we measured. It does not mean the product lacks the feature.
- What we never do
- We do not estimate an amount, we do not convert a published amount into another currency, and we do not quote a figure without the page it came from.
- Who writes here
- Bram Osseweijer and the editors of Amad Media.