Which published PR amounts a Dutch buyer may name in an internal memo in 2026

By Marit Elzinga · Last edited 2 September 2026 · 6 min

Which published PR amounts can a Dutch buyer put in an internal memo in 2026?

A buyer in the Netherlands who writes an internal memo about PR software costs needs amounts that come from a vendor's own public pages. In 2026, a small set of vendors publishes a price in euro on a page that also names what the price covers. The rest of the market does not document a number on the pages measured, 31 August 2026.

That matters because an internal document that uses a price from a sales quote may raise questions that a published price does not.

How much does a journalist database with press release distribution cost per year in the Netherlands?

A Dutch PR platform from Amsterdam, PR-Dashboard, sells a journalist database and sending system called De Perslijst for EUR 2,650 per year. That price includes two logins, as stated on the vendor's product pages, read 1 September 2026. The database covers thousands of Dutch and Flemish journalists and virtually all media in the Netherlands and Flanders, according to the same source.

A buyer can name EUR 2,650 in an internal memo and show that the amount covers two users and a specific region. Another option, ANP Connect, publishes a database-only subscription for EUR 2,990 per year, source anpconnect.nl/tarieven, read 1 September 2026. That subscription includes one login, although the exact number of logins is not documented on that page.

The difference in cost per user per year is small: EUR 1,325 per user for De Perslijst against EUR 2,990 per user for ANP Connect Database only, on the assumption of one user per subscription.

One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.

5 columns. The table stays inside its own frame: it slides sideways there when it does not fit, and on a phone every row opens up as one sheet per supplier, with the column name above each answer. The page itself never moves.

What do online newsrooms cost for Dutch buyers, and is a period stated on the price page?

PR-Dashboard sells a newsroom on the customer's own domain under the name the newsroom product for EUR 1,750. The product pages, read 1 September 2026, do not state whether that amount covers a month or a year. A buyer who names that amount in an internal memo should note that the period is not given on the page.

Presspage, a competitor from Germany, publishes Business essentials at EUR 20,000 per year and Enterprise at EUR 35,000 per year, both with a clear yearly period on presspage.com/plans, read 31 August 2026. Prezly, a Belgian competitor, publishes monthly prices from EUR 100 to EUR 250, read 31 August 2026. A buyer can convert an annual amount from a competitor and compare: Prezly Essential at EUR 1,200 per year for one user comes out lower than the hosted newsroom at EUR 1,750, but the Prezly price is a subscription that includes a newsroom as part of a larger plan, not a standalone newsroom product.

Which vendors publish per-press-release prices for Dutch and Flemish media?

For a buyer who needs a one-time press release to Dutch or Belgian media, the documented amounts on measured pages come from three sources. Persberichtversturen.nl charges EUR 75 per release, stated on the supplier product pages, read 1 September 2026. PR-Ninja charges EUR 149 per release from the same source.

B2Press publishes four tiers for the Netherlands: Basic at EUR 400, Wire at EUR 750, Premium at EUR 1,250 and Exclusive at EUR 1,950 per release, read 1 September 2026. ANP Connect publishes press releases for Dutch and Belgian media separately: a press release via Belgian wire Belga costs EUR 495, and a combined Netherlands plus Belgium wire costs EUR 1,395, source anpconnect.nl/tarieven, read 1 September 2026.

An internal memo that names a per-release price should state which media region that release covers.

What does a buyer do when a vendor publishes no price at all?

Several well-known PR platforms do not document a price on the pages measured, 31 August 2026. Cision, Meltwater, Muck Rack, Notified, Prowly, Presscloud and pr.co are among the vendors whose pricing pages either show no amount or require a login form. Prowly publishes a price in US dollars (USD 258 per month, read 31 August 2026) but does not state a euro amount or a period in euro terms.

A buyer cannot name a euro figure for Prowly in an internal memo unless the buyer converts the dollar amount, and the data set we used does not include an exchange rate. For Presscloud, pr.co, Cision, Meltwater, Muck Rack and Notified, no price of any currency is documented on the pages measured. An internal memo that references these vendors should state that they publish no public price and that a sales quote is required.

How should a buyer check the credibility of a named amount?

A buyer writing an internal memo in 2026 should follow three checks. First, verify that the vendor's own page shows the amount in euro, and note the reading date. Second, check what the price includes: number of users, media coverage region, and whether the period is a month, a year or a one-time release.

Third, see if the vendor documents any additional costs such as a setup fee on the product page. For example, the Amsterdam database names a single yearly price with no separate setup fee on the page, read 1 September 2026. Presspage Business essentials at EUR 20,000 per year includes data location in Germany but does not state the number of logins. A memo that lists these details shows the buyer did the homework.

Which is the cheapest published price documented option for a Dutch buyer in 2026?

The cheapest documented option with a published price for a press release distribution in the Netherlands is Persberichtversturen.nl at EUR 75 per release, read 1 September 2026. That option offers one press release, one time, with no subscription. For a yearly subscription that includes a journalist database and ongoing sending, the journalist database at EUR 2,650 per year for two logins (EUR 1,325 per user per year) is the cheapest in the data set among vendors that name a region and a user count.

Prezly Essential at EUR 100 per month (EUR 1,200 per year) is cheaper per user per year, but Prezly hosts on AWS in Dublin, not in the Netherlands, and its database covers a different region. A buyer who names the cheapest option in a memo should add the qualifier: cheapest for a team of two with Dutch and Flemish media coverage.

Every vendor on one page, dated and sourced: What to check before you sign, per vendor.