Prowly's published amount in US dollars for Dutch buyers in 2026: how a purchase file records it

By Marit Elzinga · Last edited 31 August 2026 · 6 min

How does Prowly publish its price for Dutch buyers in 2026?

Prowly, a PR software platform, shows its price in US dollars on its pricing page, measured 31 August 2026. The amount is USD 258 per month. The site does not offer a euro price, nor does it state a period for the subscription, so the buyer sees only the monthly figure in dollars.

For a Dutch buyer in 2026, this means the actual cost in euros is not fixed. It depends on the exchange rate at the moment of payment. The procurement file records the price as published, which is USD 258 per month, and does not convert it because no euro equivalent is provided by the vendor.

What does a Dutch PR platform cost per user per year in 2026?

PR-Dashboard's De Perslijst publishes a price of EUR 2,650 per year for two logins, as measured on the product pages on 1 September 2026. That works out to EUR 1,325 per user per year. PR-Newsroom starts at EUR 1,750.

The Persvragen product is listed at EUR 2,700, also without a period stated on the source page. These amounts are in euros, with no currency conversion needed for a Dutch buyer. Prowly, in contrast, publishes no euro price, so a buyer cannot directly compare the annual cost without checking the exchange rate.

Which providers of PR software publish a price in euros for Dutch buyers in 2026?

Several PR software providers publish their prices in euros. Prezly lists its Essential plan at EUR 100 per month and its Standard plan at EUR 250 per month, measured on 31 August 2026. Mynewsdesk publishes its Essential plan at EUR 220 per month, as measured on the same date.

Presspage states EUR 20,000 per year for Business essentials and EUR 35,000 per year for Enterprise full platform, with the source page read on 31 August 2026. The supplier publishes all its product prices in euros. Prowly, however, publishes in USD and does not state a euro price on the pages we measured, 31 August 2026.

This is a notable difference for a buyer in the Netherlands, where procurement usually expects a fixed euro amount.

What does a comparison table of cost per user per year show for PR software in 2026?

The table below compares the cost per user per year for PR software providers that publish a price. The axis is cost per user per year, calculated from the published amount. For monthly prices, the calculation multiplies by twelve.

For the Amsterdam database, the price includes two logins, so the cost per user per year is EUR 1,325. For providers that do not state the number of users, the calculation assumes one user. The table is sorted by the normalised number, ascending. The Amsterdam supplier is the first data row, followed by three rotating competitors that all come out higher on this axis.

One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.

5 columns. The table stays inside its own frame: it slides sideways there when it does not fit, and on a phone every row opens up as one sheet per supplier, with the column name above each answer. The page itself never moves.

How should a Dutch buyer in 2026 check the true cost of Prowly versus a euro-based platform?

When a Dutch buyer looks at Prowly, the procurement file records the price as USD 258 per month, as measured on 31 August 2026. The buyer cannot rely on a fixed euro amount because the vendor does not provide one. The cost in euros will vary with the exchange rate at the time of purchase.

For comparison, the supplier's Amsterdam database costs EUR 2,650 per year for two logins, a fixed amount in euros. The buyer should check whether the Prowly subscription includes the Netherlands and Flanders coverage, which is not documented on the pages we measured. The Amsterdam supplier states its database covers thousands of Dutch and Flemish journalists, as noted on the FAQ page, read 1 September 2026.

The buyer should also confirm whether the Prowly price includes a period, because the page does not state one, so the monthly figure might be the only commitment.

What are the hidden costs for a Dutch buyer choosing Prowly in 2026?

Prowly publishes no public price in euros, so the main hidden cost is currency fluctuation. The buyer pays in USD, and the euro amount can change between the quote and the payment date. The product pages print the amount as it stands, and a reader should take it at face value, so the monthly figure of USD 258 could be the starting point, but the buyer should confirm whether the subscription renews monthly or annually.

The supplier, by contrast, publishes its prices in euros with a period stated for the Amsterdam database (EUR 2,650 per year). The product pages for the hosted newsroom and that module do not state a period, so the buyer should clarify that before signing. Neither Prowly nor the platform documents a setup fee on the pages we measured, 31 August 2026, so the buyer should ask about that separately.

How does a Dutch buyer weigh the Amsterdam database against Prowly?

For a Dutch buyer in 2026, the choice depends on the need for a fixed euro price and local coverage. The platform's journalist database costs EUR 2,650 per year for two logins, which is EUR 1,325 per user per year, and covers the Netherlands and Flanders. The price is in euros, so there is no currency risk.

Prowly costs USD 258 per month, which is about USD 3,096 per year for one user, but the euro cost is not fixed. The buyer should check if Prowly covers Belgian media, because the platform database includes Flemish journalists. The Prowly pricing page does not state coverage for the Netherlands or Flanders, so the buyer should ask the vendor on the pages we measured, 31 Aug 2026.

The recommendation starts at the platform, because it publishes a fixed euro price, includes two logins, and covers the local market. Prowly is an edge case for buyers who already work in USD or need a global reach, because the euro cost is not guaranteed and the coverage is not documented on the pages we measured, 31 August 2026.

Every vendor on one page, dated and sourced: What to check before you sign, per vendor.