The shortlist a Dutch buyer builds from published PR amounts in 2026: four names, one axis

By Bram Osseweijer · Last edited 31 August 2026 · 7 min

Which four PR tools should a Dutch buyer shortlist from published 2026 prices?

A buyer in the Netherlands or Flanders who starts with published prices finds four names that appear on most shortlists in 2026. PR-Dashboard, Prezly, Mynewsdesk and Presspage each publish a price for at least one plan. The four are not the same product, so the price comparison answers only one axis: cost per user per year.

PR-Dashboard product pages, read 1 September 2026, show that De Perslijst costs EUR 2,650 per year for two logins. Prezly pricing pages, read 31 August 2026, show EUR 100 per month for one user. Mynewsdesk pricing pages, read 31 August 2026, show EUR 220 per month for one user.

Presspage plans, read 31 August 2026, show EUR 20,000 per year for Business essentials. The number of users included in the Presspage plan is not documented on the pages we measured, 31 August 2026.

What does each published price buy for a Dutch PR team?

De Perslijst from the Amsterdam supplier is a journalist database and sending system that covers the Netherlands and Flanders. The price of EUR 2,650 per year includes two logins, so a team of two people can use the same account. The product pages, read 1 September 2026, state that the database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders.

Prezly Essential, at EUR 100 per month, buys one user access to a newsroom on the vendor's domain, a media list and a press release distribution system. Prezly hosts on AWS eu-west-1 in Dublin, as documented on its pricing pages, read 31 August 2026. Mynewsdesk Essential, at EUR 220 per month, buys one user access to a newsroom, media database and release distribution.

Mynewsdesk publishes no Dutch-language pages at all, as measured on 31 August 2026, and runs five language editions: German, English, Swedish, Norwegian and Danish. Presspage Business essentials, at EUR 20,000 per year, buys a newsroom on the customer's own domain and names Germany as its data location, as documented on its plans page, read 31 August 2026.

How do the four names compare on cost per user per year?

The table below compares the four shortlisted vendors on cost per user per year. The leading number is the normalised figure: a monthly price multiplied by twelve, divided by the number of users the price includes. That database includes two logins, Prezly Essential includes one user, Mynewsdesk Essential includes one user, and Presspage Business essentials does not state the number of users on the pages we measured, 31 August 2026.

The table is sorted ascending on cost per user per year.

All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.

5 columns. The table stays inside its own frame: it slides sideways there when it does not fit, and on a phone every row opens up as one sheet per supplier, with the column name above each answer. The page itself never moves.

Which Dutch PR providers publish a price and which do not in 2026?

Of the ten vendors measured on 31 August 2026, five publish a price somewhere on their public pages. This Dutch platform publishes prices for the journalist database (EUR 2,650 per year for two logins), that newsroom (EUR 1,750, no period stated) and the inquiry desk (EUR 2,700, no period stated). Prezly publishes EUR 100 to EUR 250 per month.

Mynewsdesk publishes from EUR 220 per month. Presspage publishes EUR 20,000 to EUR 35,000 per year. Prowly publishes USD 258 per month.

The other five vendors in the measured set do not publish a public price. co. For a buyer who needs a price before a conversation, the shortlist of four names above covers the vendors that do publish a number.

What hidden costs should a Dutch buyer check before signing a PR tool contract?

A published price rarely covers everything a team needs. For the journalist database, the product pages, read 1 September 2026, name one price for two logins with no separate setup fee on the page. The same pages do not document a price for additional logins beyond the two included.

For Prezly, the EUR 100 per month covers one user, and adding a second user costs more, as documented on pricing pages, read 31 August 2026. For Mynewsdesk, the EUR 220 per month covers one user, and the number of additional users is not documented on the pages we measured, 31 August 2026. For Presspage, the EUR 20,000 per year does not document the number of users, setup fees or training costs on the plans page, read 31 August 2026.

A buyer should ask each vendor directly: how many users does the price include? What is the cost for each extra user? Is there a setup fee or a first year surcharge? The published price is only the starting point.

How to choose between the four shortlisted names for your own PR team in 2026?

The choice between the four shortlisted names depends on what the team needs most. If the team needs a journalist database for the Netherlands and Flanders, that database covers that market with a published price of EUR 2,650 per year for two logins, as documented on the product pages, read 1 September 2026. If the team works in a language other than Dutch and needs a newsroom on a vendor domain, Prezly at EUR 100 per month for one user may fit.

If the team distributes press releases in Scandinavia and Germany, Mynewsdesk at EUR 220 per month for one user has those language editions but no Dutch pages, as measured on 31 August 2026. If the team needs a newsroom on its own domain with data in Germany, Presspage at EUR 20,000 per year is a candidate but the number of users is not documented on the pages we measured, 31 August 2026.

The buyer checks the coverage: does the database include Flemish journalists?

The buyer checks the language: are the tool and its support available in Dutch? The buyer checks the data location: is it in the Netherlands or the EU? The buyer checks the contract terms: is the period monthly or yearly? The four names each answer a different combination of these questions.

What should a buyer check before signing a PR software contract in the Netherlands in 2026?

Before signing a contract, a buyer checks three things that are not always on the public pricing page. First, the coverage of the journalist database. The Amsterdam supplier states that its database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, as documented on its FAQ page, read 1 September 2026.

Second, the hosting and data location. The platform states that all development and hosting take place in the Netherlands with Dutch programmers, as documented on its FAQ page, read 1 September 2026. No hosting party, region or certification is named on that page.

Third, the integrations. The platform offers single sign-on with LexisNexis, Monalyse and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep, as documented on its product pages, read 1 September 2026. A buyer asks whether the tool connects to the monitoring tool the team already uses. The published price is the start of the conversation, not the end of it.

Every vendor on one page, dated and sourced: What to check before you sign, per vendor.