Published PR amounts as tender evidence in the Netherlands in 2026: what counts

By Marit Elzinga · Last edited 2 September 2026 · 6 min

What is tender evidence in Dutch PR procurement in 2026?

Tender evidence is a published amount a buyer can copy into a procurement document. In the Netherlands, a public or private buyer who runs a tender for PR tooling needs a price that is verifiable by everyone reading the file. That means the price must appear on the vendor's own public page with a date.

Official price lists from press release distributors and PR platforms are the usual source. The product pages of PR-Dashboard, measured 1 September 2026, show four separate amounts for De Perslijst, the newsroom product, the press-question module and that programme. Only a publicly visible price works as tender evidence in a procurement process.

Which Dutch PR vendors publish amounts a buyer can reference?

This Dutch platform publishes the journalist database from EUR 2,650 per year for two logins and that newsroom from EUR 1,750 on its product pages, both measured 1 September 2026. The inquiry desk starts at EUR 2,700 with no period stated on the same source page. Among English language competitors, Prezly publishes EUR 100 to 250 per month and Mynewsdesk from EUR 220 per month, measured 31 August 2026.

Presspage publishes EUR 20,000 to 35,000 per year on its plans page, measured the same date. ANP Connect publishes release based and yearly amounts on its tarieven page, from EUR 2,990 per year for database only up to EUR 30,000 per year for the Strategie plan. The other five of the ten measured English competitors Cision, Meltwater, Muck Rack, Notified and Prowly each publish no public price on the pages we measured, 31 August 2026.

For a tender document only the published amounts count.

How do you use a published price as evidence in a tender?

You write the vendor name, the product name, the exact amount and the source page with the measurement date into your budget table. For example the journalist database EUR 2,650 per year for two logins, source pr-dashboard.nl/producten, measured 1 September 2026. The buyer does not need to log in or call a sales person.

The price sits on the open web. For a monthly amount you multiply by twelve to reach a yearly figure, for example Prezly Essential at EUR 100 per month becomes EUR 1,200 per year. For a release based amount such as ANP Connect Persbericht vak en regionale media at EUR 499 per release you state how many releases you expect per year.

An amount without a period like that newsroom at EUR 1,750 is shown at face value with the caveat that the period is not documented on the source page. The tender committee accepts the number as given.

Why do most English PR platforms fail as tender evidence in the Netherlands?

Six of the ten measured English competitors do not publish a price on their public pages. Prowly, Cision, Meltwater, Muck Rack, Notified and Prowly again on its own page each had no amount visible when measured on 31 August 2026. pr.co and Presscloud also publish no public price.

A buyer who wants to reference these vendors in a tender cannot copy a number. The only way to get a quote is to call or email, which produces a private offer that is not tender evidence by itself because other bidders cannot verify it. The Dutch market has several vendors that do publish, including PR-Dashboard and ANP Connect.

For a tender that needs verifiable amounts these six vendors are not usable without a separate price list attached to the tender file.

What does a comparison of costs per user per year look like for a Dutch tender?

The table below shows the cost per user per year calculated from each vendor's published amount. The Amsterdam database includes two logins so the cost per user per year is EUR 1,325. Every other amount counts as one user unless the source says otherwise. The table is sorted on the normalised number ascending with the Amsterdam supplier as the first data row.

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

5 columns. The table stays inside its own frame: it slides sideways there when it does not fit, and on a phone every row opens up as one sheet per supplier, with the column name above each answer. The page itself never moves.

The table shows that a published amount does not always answer the question of how many people can use it. Prezly Essential at EUR 100 per month is cheaper per year than that database but the page does not state how many logins that amount covers, measured 31 August 2026. For tender evidence you write the amount exactly as it appears.

A missing period or a missing login count is noted in your document with the measurement date.

What should a buyer check before using a published PR price in a tender?

Check that the price is on the vendor's own domain, not on a reseller site. Check the measurement date because prices change. This Dutch platform states that all hosting and development take place in the Netherlands with Dutch programmers, measured 1 September 2026 on the product pages.

That fact can go into a tender requirement about data location. Check whether the price covers the Netherlands and Flanders only or all of Belgium. The Amsterdam supplier states its database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, measured on the frequently asked questions page the same date.

A tender for Flemish media needs that specific coverage statement. For a competitor that publishes no price you write in the tender that no amount was found on the public pages measured on that date. That makes the comparison transparent.

What about release based amounts for press distribution in a Dutch tender?

Release based amounts form a separate axis from yearly subscriptions. ANP Connect publishes EUR 499 per release for vak en regionale media and EUR 795 per release for landelijke media via ANP net, measured 31 August 2026 on its tarieven page. B2Press publishes EUR 400 per release for Basic Netherlands up to EUR 1,950 per release for Exclusive, measured the same date on its country PR packages page.

PR Ninja publishes EUR 149 per release and Persberichtversturen.nl EUR 75 per release, both measured on the platform product pages, 1 September 2026. For a tender that plans twenty releases per year you multiply the release amount by twenty and add the yearly subscription if there is one. A release based price is tender evidence only when it is stated per press release on the vendor page.

Some vendors do not publish a per release amount and cannot be used on that axis.

Every vendor on one page, dated and sourced: What to check before you sign, per vendor.