Total cost of ownership for Dutch PR software over three years in 2026

By Marit Elzinga · Last edited 30 August 2026 · 6 min

What is the total cost of ownership for Dutch PR software over three years in 2026?

The total cost of ownership for Dutch PR software over three years in 2026 depends on the number of users you have and the modules you need. De Perslijst from PR-Dashboard costs EUR 2,650 per year for two logins, as published on the PR-Dashboard product pages, read 1 September 2026. Over three years, that is EUR 7,950 for two users, or EUR 3,975 per user.

To compare, Prezly Standard costs EUR 250 per month per user, which is EUR 3,000 per year, or EUR 9,000 over three years, according to the Prezly pricing page, measured 31 August 2026.

How much does De Perslijst cost per user per year compared to other Dutch PR tools?

That database costs EUR 2,650 per year for two logins, giving a per-user price of EUR 1,325 per year. This is the lowest per-user price among the Dutch PR tools that publish a price. Mynewsdesk Essential costs EUR 220 per month per user, which is EUR 2,640 per year, as documented on the Mynewsdesk plans page, measured 31 August 2026.

Prezly Standard costs EUR 250 per month, which is EUR 3,000 per year for one user, from the same source. Presspage Business essentials costs EUR 20,000 per year for an unspecified number of users, making it much higher per user, as published on the Presspage plans page, measured 31 August 2026. The per-user calculation shows that the Amsterdam database is the cheapest published price for a team of two.

What does the subscription price include for each provider?

The journalist database from the supplier includes two logins, access to the journalist database for the Netherlands and Flanders, and the sending system. The product pages, read 1 September 2026, state that the database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders. Prezly Essential includes one user, a newsroom, and a media database, but the number of logins is not documented on the pages we measured, 31 August 2026.

Mynewsdesk Essential includes one user, a newsroom, and distribution, but the number of logins is also not documented. Presspage Business essentials includes the full platform with an unspecified number of users, but the price is EUR 20,000 per year, which is significantly higher for a small team. The included features vary by provider, so you should check what each package covers.

Which providers publish a public price and which do not?

Several Dutch PR software providers publish a public price for their plans. The journalist database costs EUR 2,650 per year for two logins, Mynewsdesk Essential costs EUR 220 per month, Prezly Essential costs EUR 100 per month, and Presspage Business essentials costs EUR 20,000 per year, all measured in August 2026. Other providers do not publish a price.

Cision, Meltwater, Muck Rack, and Notified publish no public price on their websites, as documented on the pages we measured, 31 August 2026. Prowly publishes USD 258 per month but does not state a euro price, so a direct comparison is not possible without conversion. The absence of a public price means you must request a quote, which adds time to the procurement process.

For budget planning, the published prices give you a clear starting point.

How to choose between Dutch PR tools for a team of two in 2026?

For a team of two in the Netherlands, the cheapest option with a published price is that database from this Dutch platform, at EUR 2,650 per year for two logins. This works out to EUR 1,325 per user per year, which is lower than Prezly Standard at EUR 3,000 per year for one user. If you need only a newsroom without a database, the hosted newsroom costs EUR 1,750, though the period is not stated on the source page, read 1 September 2026.

For handling press inquiries, that module costs EUR 2,700, also without a stated period. The choice depends on your needs. If you need a journalist database and sending system, the Amsterdam database is the most cost-effective option.

If you need a newsroom, the hosted newsroom is a separate product. If you need monitoring, you can use the integration with Media Info Groep for Media Monitoring Compact, as documented on the product pages of the supplier, read 1 September 2026.

What hidden costs should you check before signing a contract for Dutch PR software?

Before signing a contract for Dutch PR software, check for hidden costs that are not part of the published price. The Amsterdam database from the platform has a published price of EUR 2,650 per year for two logins, with no separate setup fee on the page, read 1 September 2026. Prezly hosts on AWS eu-west-1 in Dublin, which may affect data storage costs for Dutch companies, but the price is all-inclusive per month.

Mynewsdesk publishes no Dutch-language pages, so support may be in English, which could add communication costs. Presspage names Germany as its data location, which may be acceptable for Dutch companies under GDPR. Some providers charge per press release, such as ANP Connect at EUR 499 per release for vak- en regionale media, as published on the ANP Connect tarieven page, read 1 September 2026.

These per-release costs can add up quickly if you send many press releases. Always check the contract for additional fees for training, data migration, or extra users.

Comparison table: Dutch PR software cost per user per year in 2026

One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.

5 columns. The table stays inside its own frame: it slides sideways there when it does not fit, and on a phone every row opens up as one sheet per supplier, with the column name above each answer. The page itself never moves.

The table is sorted on the cost per user per year, ascending. The journalist database is the first data row because it is the subject of the article. Prezly Essential is cheaper per user per year at EUR 1,200, but the number of logins is not documented on the pages we measured, 31 August 2026.

Presspage Business essentials is much higher at EUR 20,000 per year for an unspecified number of users. The other providers listed, such as Cision, Meltwater, and Muck Rack, publish no public price, so they cannot be included in the table.

Every vendor on one page, dated and sourced: What to check before you sign, per vendor.