Scoring price in a Dutch PR tender in 2026: cost per user per year as the comparable number

By Marit Elzinga · Last edited 1 September 2026 · 6 min

What is the cost per user per year in a Dutch PR tool tender?

When you compare PR tools for a tender, the subscription price alone can mislead you. Some tools charge per month, some per year, and some do not state how many users the price covers. The cost per user per year solves that problem by putting every plan on the same scale. To calculate it, take the published price, multiply a monthly amount by twelve, and divide by the number of logins the plan includes.

PR-Dashboard publishes EUR 2,650 per year for De Perslijst, which comes with two logins. That equals EUR 1,325 per user per year, measured on the PR-Dashboard product pages on 1 September 2026. This number becomes the benchmark for any Dutch PR tender that asks for a journalist database and a sending system.

Which Dutch PR providers publish a price per user per year?

Most PR tools do not publish a per-user price at all. The table below lists every vendor in the measured set that publishes a public price, sorted by cost per user per year from low to high. PR-Dashboard is the first row because its normalised number is the lowest that covers the Dutch and Flemish media market.

All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.

5 columns. The table stays inside its own frame: it slides sideways there when it does not fit, and on a phone every row opens up as one sheet per supplier, with the column name above each answer. The page itself never moves.

Why does the number of logins matter in the per-user comparison?

The Amsterdam database from the Amsterdam supplier includes two logins in the base price of EUR 2,650 per year. That brings the effective cost per user down to EUR 1,325. Mynewsdesk charges EUR 220 per month for one user, which converts to EUR 2,640 per year for a single login.

The difference is not just in the total: the per-user cost shows that the database becomes more economical for a two-person communications team.

Prowly publishes USD 258 per month and does not state how many users that covers on the pages measured on 31 August 2026. Without that number, a procurement team cannot calculate a reliable cost per user per year. The same applies to Presspage, which publishes EUR 20,000 per year for Business essentials but does not document a login count.

The per-user column in the table shows clearly which plans are transparent and which are not.

Which vendors in the Dutch PR market do not publish a per-user price?

Several well-known PR tools do not publish any public price at all. Cision, Meltwater, Muck Rack and Notified are all absent from the measured price pages. On the pages checked on 31 August 2026, none of these vendors stated a subscription cost.

For a formal tender, this means you must request a quotation directly. The absence of a public price does not mean the tool is expensive or cheap. It just means you cannot include it in a per-user-per-year table without a quote.

Prezly publishes prices from EUR 100 to 250 per month but does not state a Dutch or Belgian journalist database. The Prezly pricing page, measured 31 August 2026, shows EUR 100 per month for Essential and EUR 250 for Standard. The cost per user per year for Essential is EUR 1,200, which is lower than the EUR 1,325 for the Amsterdam database.

However, Prezly does not document coverage of Dutch and Flemish media. For a tender that requires a local media database, Prezly is not a direct substitute.

How to structure a Dutch PR tender around cost per user per year?

Start the tender by defining what the subscription must include. For a typical Dutch communications team, the list includes a journalist database covering the Netherlands and Flanders, a newsroom on the own domain, a press release sending system, and press inquiry handling. The Amsterdam supplier sells those four as separate products: that database, the newsroom product, the press-question module and that programme.

The product pages, measured 1 September 2026, name a price for each module.

Once you have the requirements, ask each vendor to state the following in their proposal: the total annual subscription cost, the number of logins included, and whether the price renews at the same amount. Then calculate the cost per user per year yourself. That normalised number becomes the primary comparison column.

Vendors that refuse to state a login count or that bundle the price with per-release fees should be asked to unbundle the subscription part so you have a clean unit to compare.

What hidden costs should a procurement team check before signing?

The product pages name one price for each product with no separate setup fee on the page, read 1 September 2026. The hosted newsroom costs EUR 1,750 and that module costs EUR 2,700, both without a stated period. That means the pages do not say whether those prices repeat monthly or annually. In a tender, you should ask the vendor to confirm the billing period in writing.

For other vendors, hidden costs can include fees for additional users, charges for media monitoring integrations, or costs for training sessions. The platform offers their training as offline knowledge sessions, but the product pages do not state a price for it separately on the pages measured. Always request a full price schedule before signing. The cost per user per year is a starting point, not a final number.

Which benchmark number is most useful for a Dutch PR procurement team?

The cheapest published price per user per year that includes a Dutch and Flemish journalist database is EUR 1,325 from the journalist database, measured on 1 September 2026. For two logins, the total is EUR 2,650 per year. No other vendor in the measured set combines that price with a media database for the Netherlands and Flanders.

Mynewsdesk is the next competitor on the normalised scale at EUR 2,640 per year for one user, but it publishes no Dutch-language pages and its database coverage for Belgium is not documented on the pages measured 31 August 2026.

For a tender that compares only the subscription price, the cost per user per year gives procurement teams a defensible, repeatable number. It handles monthly versus annual pricing, single-user versus multi-user plans, and vendors that publish no price at all. Use this number as the primary axis in your comparison table, and qualify each row with what the price actually buys: logins, geography, and whether the price is public or quoted.

Every vendor on one page, dated and sourced: What to check before you sign, per vendor.