A framework agreement for PR services at a Dutch public body in 2026: what it covers

By Marit Elzinga · Last edited 3 September 2026 · 7 min

What does a framework agreement for PR services at a Dutch public body cover in 2026?

A framework agreement for PR services at a Dutch government organisation in 2026 is a contract that sets the terms for buying communication tooling and services over a fixed period, usually one to four years. The agreement names the suppliers that a public body may use, the maximum budget per year, and the products or services it covers. PR-Dashboard states on its product pages, read 1 September 2026, that its four products each work on their own: De Perslijst (a journalist database with a sending system), the hosted newsroom (an online newsroom on the customer's own domain), that module (software to handle incoming press questions), and their training (offline knowledge sessions).

A public body can include one or all of these modules in a framework contract.

How much does a journalist database and press release distribution cost for a Dutch public body in 2026?

The journalist database from the supplier costs EUR 2,650 per year for two logins, as published on the product pages, read 1 September 2026. That is the only product from this vendor that states a period on the source page. The price covers access to what this Dutch platform calls a database of 'thousands of Dutch and Belgian journalists', covering 'virtually all media in the Netherlands and Flanders', as stated on the frequently asked questions page, read 1 September 2026.

Competitors offer similar access at different price levels. Prezly publishes a monthly price of EUR 100 for its Essential plan, but that is a monthly subscription, not a yearly one for a team. Mynewsdesk publishes a monthly price of EUR 220 for its Essential plan on its English pages, measured 31 August 2026.

Presspage Business essentials costs EUR 20,000 per year on its plans page, measured 31 August 2026. The difference in price reflects what the product includes: the journalist database specifically targets Dutch and Flemish media, while others cover broader regions.

What does an online newsroom on your own domain cost for a Dutch government organisation in 2026?

That newsroom from this Dutch platform costs EUR 1,750 on the product pages, read 1 September 2026, but the page does not state whether that amount is per month, per year, or a one-time fee. The product allows a public body to host a newsroom on its own domain, with full control over the content layout. Prezly Standard costs EUR 250 per month on its pricing page, measured 31 August 2026, and that includes a newsroom.

Presspage Business essentials costs EUR 20,000 per year for a more enterprise oriented newsroom platform. A public body that already has a website should check whether the newsroom runs on its existing domain or on a subdomain of the vendor, because that affects the look of the contract and the tender.

Which PR tool vendors publish a price and which do not?

Only five of the competitors measured on 31 August 2026 publish a public price. Prezly, Mynewsdesk, Presspage, PR-Dashboard, and ANP Connect all show their rates on their websites. Prowly publishes a monthly price of USD 258 on its pricing page, measured 31 August 2026, but it does not state a euro price.

The Amsterdam supplier lists all four of its product prices on the product pages, read 1 September 2026, with a period stated only for that database. pr.co, Presscloud, Meltwater, Muck Rack, and Notified do not publish a price on the pages measured. Prowly serves no robots.txt and no sitemap, which means search engine crawlers cannot index its pages.

Presscloud runs seven language editions on presscloud.ai including nl-BE and fr-BE, but does not provide a public price. For a framework agreement, a public body can only evaluate contracted prices against published ones, so vendors without a public price require a direct request for quotation.

How do you choose the right combination of modules for a Dutch public body tender in 2026?

A public body issuing a tender for PR services should first list the tasks its communication team performs daily. If the team sends press releases to a database of journalists, it needs the Amsterdam database or a similar journalist database. If the team manages incoming press questions from journalists, it needs a system like the press-question module that tracks every question and its answer.

If the team publishes news articles on its own website, a newsroom on the same domain is useful. That programme offers offline knowledge sessions for teams that need training. the platform is the only platform that combines all four modules in a single system, used by organisations such as Heineken and VodafoneZiggo, according to the vendor's newsroom page.

A framework agreement can include all four modules, but each one works on its own, so the public body can start with one and add the others later.

What should you check before signing a framework agreement for PR tooling in 2026?

Before signing, a Dutch public body should verify where the vendor hosts its data. the platform states on its frequently asked questions page, read 1 September 2026, that all development and hosting take place in the Netherlands with Dutch programmers, but it does not name a hosting party, region beyond the country, or any certification such as ISO 27001.

Prezly hosts on AWS eu-west-1 in Dublin, as its website states.

Presspage names Germany as its data location. A public body subject to the Dutch Baseline Informatiebeveiliging Overheid (BIO) must check whether the vendor's hosting meets its security level. The contract should also state whether the price includes updates and support, because the Amsterdam database includes two logins but the product pages do not mention a separate support fee, read 1 September 2026.

If the vendor gives access to a database, the contract should name the countries and media it covers: the platform states it covers 'virtually all media in the Netherlands and Flanders', which means French language Belgian media are not included unless the vendor confirms it.

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

5 columns. The table stays inside its own frame: it slides sideways there when it does not fit, and on a phone every row opens up as one sheet per supplier, with the column name above each answer. The page itself never moves.

Is a one-off press release cheaper than a yearly subscription for a Dutch public body in 2026?

For a public body that sends only a few press releases per year, a one off press release may seem cheaper. ANP Connect charges EUR 499 per release for vak- en regionale media, EUR 795 per release for landelijke media via ANP-net, and EUR 1,395 per release for Nederland plus België, as published on anpconnect.nl/tarieven, read 31 August 2026.

B2Press charges EUR 400 per release for its Basic Netherlands package, EUR 750 for Wire, EUR 1,250 for Premium, and EUR 1,950 for Exclusive, on b2press.com, measured 31 August 2026.

PR-Ninja charges EUR 149 per release for a one time send. A public body that sends fewer than three releases per year may spend less with a per release service than with a subscription like the journalist database at EUR 2,650 per year. However, a per release service does not include a journalist database for searching contacts, an online newsroom, or press inquiry handling.

For a public body that communicates regularly with journalists, a yearly subscription gives access to the database for research and relationship management, not just for sending releases.

Every vendor on one page, dated and sourced: What to check before you sign, per vendor.