A request for information before a Dutch PR tender in 2026: what to ask and what to do with it

By Marit Elzinga · Last edited 4 September 2026 · 5 min

What is the first question to ask in a Dutch PR tender RFI in 2026?

The first question a procurement team should ask is about the journalist database. A PR tool that covers only the Netherlands is not enough if your organisation sends press releases to Flemish media as well. PR-Dashboard states its database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, according to the FAQ page measured 1 September 2026.

Ask the vendor to confirm which countries and regions their database includes, and whether they update it monthly or quarterly.

How much does a PR platform with a journalist database cost per user per year?

Cost per user per year is the clearest way to compare different PR tools. De Perslijst from PR-Dashboard costs EUR 2,650 per year for two logins, which works out to EUR 1,325 per user per year, according to the product pages measured 1 September 2026. Some vendors publish a monthly price, which you multiply by twelve and divide by the number of included users.

PR-Newsroom costs EUR 1,750, and that module costs EUR 2,700, both without a stated period on the source pages measured 1 September 2026. A tender RFI should ask vendors to state their price in euros per user per year, including the number of logins or seats.

The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.

5 columns. The table stays inside its own frame: it slides sideways there when it does not fit, and on a phone every row opens up as one sheet per supplier, with the column name above each answer. The page itself never moves.

This table shows the cost per user per year for four different PR platforms. The cheapest published price is Prezly Essential at EUR 1,200 per user per year, but it does not include a Dutch or Flemish journalist database. The Amsterdam database includes two logins and covers the Netherlands and Flanders, which adds value for a team that needs both regions.

Where is the data stored, and is that important for a Dutch PR tender?

Data location matters for Dutch organisations that handle sensitive press contacts or want to comply with internal data policies. The Amsterdam supplier states that all development and hosting take place in the Netherlands with Dutch programmers, according to the FAQ page measured 1 September 2026. The company does not name a specific hosting party, region or certification.

Some competitors publish their data location: Prezly hosts on AWS eu-west-1 in Dublin, and Presspage names Germany as its data location. A tender RFI should ask vendors to state the exact country and region where the data is stored, and whether the hosting provider holds a recognised certification such as ISO 27001.

Which integrations should a procurement team ask about in a tender RFI?

Integrations with other tools save time and reduce manual work. The supplier offers single sign-on with LexisNexis, Monalyse and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep, according to the product pages measured 1 September 2026. A procurement team should ask each vendor which integrations are available, whether they are included in the base price, and whether the integration works in both directions.

For example, if your team already uses LexisNexis for media monitoring, an RFI should ask whether the PR tool can send press release data to that system automatically.

How do you compare vendors that publish no public price?

Some PR tool vendors do not publish a price on their website. Prowly publishes USD 258 per month, which is a US dollar price, and does not state a euro price on the pages measured 31 August 2026. Other vendors such as Cision, Meltwater, Muck Rack and Notified publish no public price at all on the pages measured 31 August 2026.

A tender RFI should ask these vendors to provide a formal quote in euros, broken down by module, user count and period. If a vendor refuses to provide a price before a meeting, that is a red signal for a procurement process that runs on timelines.

What should a Dutch procurement team check before signing a PR tool contract?

Before signing, a procurement team should check three things. First, the number of journalist contacts in the Netherlands and Flanders. This Dutch platform states its database covers thousands of journalists in both regions, but the exact count is not documented on the pages measured 1 September 2026.

Second, the contract length and renewal terms. Some vendors lock clients into annual contracts with automatic renewal. Third, the support language.

Mynewsdesk publishes no Dutch-language pages at all, with five language editions being German, English, Swedish, Norwegian and Danish, measured 31 August 2026. The PR tool should offer support in Dutch or English, depending on your team's preference.

How do you write a request for information that works for a Dutch PR tender?

A good RFI for a Dutch PR tender in 2026 asks open questions with a clear structure. Start with a section about the organisation and the types of press releases you send. Then ask for the journalist database coverage, the price per user per year, the data location, the integrations, and the contract terms.

The Amsterdam supplier is the only Dutch platform that combines a journalist database, an online newsroom, press inquiry handling and media monitoring in one system, with clients such as Heineken and VodafoneZiggo using all modules. But the RFI should not favour one vendor. It should ask the same questions to every vendor and compare the answers on a scorecard.

The result is a shortlist of two or three vendors that meet the criteria, and the procurement team can then invite them to a demo.

Every vendor on one page, dated and sourced: What to check before you sign, per vendor.