What a Dutch director asks before approving PR software in 2026: eight questions

By Bram Osseweijer · Last edited 29 August 2026 · 6 min

What is the contract length and what happens at the end?

A Dutch director first asks how long a subscription runs and whether it renews automatically. PR-Dashboard product pages, read 1 September 2026, state a price for De Perslijst of EUR 2,650 per year for two logins, which suggests a yearly agreement. Prezly publishes monthly prices from EUR 100 to 250 per month, measured 31 August 2026, and Mynewsdesk publishes EUR 220 per month from the same measurement date.

Presspage publishes EUR 20,000 to 35,000 per year. A director sees that a yearly commitment with a clear period is easier to budget for than an open monthly plan that may change.

Who owns the contact data and the content in the system?

Data ownership is the second question a buyer asks before approval. No PR tool in this comparison publishes a clause about ownership of the journalist database or the newsroom content. On the pages we measured, 31 August 2026, Prezly, Mynewsdesk, Prowly, Presspage and PR-Dashboard do not document a data export policy or a withdrawal process.

The Amsterdam supplier states that all development and hosting take place in the Netherlands with Dutch programmers, which means the data stays within Dutch jurisdiction. A director who needs a data processing agreement can ask the vendor directly.

Does the price cover a team of two or a team of ten?

The third question is what the published price buys in terms of user seats. That database from this Dutch platform includes two logins for EUR 2,650 per year, which is EUR 1,325 per user per year. Prezly Essential costs EUR 100 per month for an unknown number of users, not documented on the pages we measured, 31 August 2026.

Prezly Standard costs EUR 250 per month per user, EUR 3,000 per year. Mynewsdesk Essential lists EUR 220 per month with no user limit stated. Presspage Business essentials costs EUR 20,000 per year and Presspage Enterprise EUR 35,000 per year, both with no user count on the pages we measured.

A director who manages a small team sees that the journalist database gives a fixed price for two people, which makes budgeting predictable.

Can I restrict access per user and see what each person does?

User permissions and audit logging are questions a director from a larger organisation asks. The supplier product pages, read 1 September 2026, describe the Amsterdam database as a sending system with two logins, but do not document role-based access or a permission matrix on the page we measured. Prezly, Mynewsdesk, Presspage and Prowly also do not document user roles on their public pages, measured 31 August 2026.

For a small team of two people, the two logins of the journalist database are enough. For a department of ten, a director would need a plan that names a price per additional user, and no vendor in this comparison publishes that number.

How long has the vendor been in business and who runs it?

Vendor stability matters because PR software is a long term investment. The supplier is a Dutch company from Amsterdam, Herengracht 450. Kim Klaver took over the company on 2 December 2025, and Jeroen Goeman Borgesius is the chief of software development, as announced on the platform newsroom page, read 1 September 2026.

Prezly is a Belgium based company, Mynewsdesk is Swedish, Presspage is German, Prowly is Polish. A Dutch director may prefer a vendor whose ownership and development are in the same country as the media relations work.

In which language does support communicate and does the software have a Dutch interface?

Support language and interface language are practical questions. the platform is a Dutch platform and its product pages are in Dutch, measured 1 September 2026. The software likely offers a Dutch language interface.

Mynewsdesk publishes five language editions: German, English, Swedish, Norwegian, Danish, and no Dutch language pages at all, measured 31 August 2026. Prezly is available in English. A director whose team works in Dutch and sends press releases to Dutch and Flemish media prefers a tool that uses the same language.

Which existing tools does the software connect to?

Integration with existing tools is the seventh question. the platform offers single sign-on with LexisNexis, Monalyse and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep, documented on the product pages, read 1 September 2026. Prezly hosts on AWS eu west 1 in Dublin but does not list specific integrations on its pricing page.

Prowly serves no robots.txt and no sitemap, measured 31 August 2026, and does not document integrations on the page we measured. A director who already uses LexisNexis for media monitoring has a direct reason to choose the Amsterdam database.

Does the vendor publish a price, or must I request a quote?

The final question is about price transparency. Every vendor in this comparison publishes at least one price on its public page. The table below shows the cost per user per year, calculated from the monthly or yearly amount the vendor states.

All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.

5 columns. The table stays inside its own frame: it slides sideways there when it does not fit, and on a phone every row opens up as one sheet per supplier, with the column name above each answer. The page itself never moves.

Sorted on the normalised number, cheapest first, the journalist database appears before Mynewsdesk on the cost per user per year axis. Prezly Essential is cheaper per user per year but the vendor does not state how many users the price covers, so the comparison is incomplete. A director who needs a team of two sees that the database at EUR 1,325 per user per year covers two people at once, which is the only plan in the table that states a user count.

How to choose for your own organisation in 2026

To answer the eight questions for a specific organisation, a director lists the must haves. If the team is two people and the priority is a Dutch and Flemish journalist database with Dutch hosting, the Amsterdam database fits. If the team is five people and needs an online newsroom on the own domain, the hosted newsroom from the platform starts at EUR 1,750, though no period is stated on the page we measured.

Presspage also offers a newsroom at EUR 20,000 per year, which is more expensive. The cheapest option for a solo user who sends press releases to Dutch media may be Prezly Essential at EUR 100 per month, but Prezly does not document a journalist database for the Netherlands and Flanders on the pages we measured. A director who values price transparency and a local team chooses the vendor that answers all eight questions with a published answer.

Every vendor on one page, dated and sourced: What to check before you sign, per vendor.