Access across a Dutch group of companies in 2026: one system, several press desks

By Marit Elzinga · Last edited 29 August 2026 · 8 min

How does one PR system handle multiple press desks in a Dutch group?

A company with more than one brand often has several press desks. Each desk writes its own press releases, keeps its own journalist lists and manages its own media contacts. The question is whether one platform can serve all desks without mixing up data.

PR-Dashboard, a Dutch platform from Amsterdam (Herengracht 450), sells four products that each work on their own. The one that fits a group best is De Perslijst, a journalist database and sending system. De Perslijst costs EUR 2,650 per year for two logins, according to the product pages read on 1 September 2026.

That means a group can buy one subscription and give two press desks their own login. Each desk sees only its own contacts and sends only its own releases. The platform does not publish a user limit beyond two logins, so a group with three desks would need to ask for a custom plan. The price for two logins is the only one documented on the pages we measured.

What does a Dutch group pay per press desk compared to other tools?

To compare costs across press desks in a group, the best measure is cost per user per year. For the Amsterdam database that is EUR 2,650 divided by two logins, which equals EUR 1,325 per user per year. The table below shows how that compares with other vendors that publish a price.

Only vendors with a documented amount appear in the rows. Prowly publishes USD 258 per month, but does not state how many users that covers, so its per-user cost cannot be calculated from the pages we measured, read 31 August 2026.

All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.

5 columns. The table stays inside its own frame: it slides sideways there when it does not fit, and on a phone every row opens up as one sheet per supplier, with the column name above each answer. The page itself never moves.

Prezly Essential comes out cheaper per user per year at EUR 1,200, but it covers only one user. For a group with two desks, two Prezly subscriptions would cost EUR 2,400 per year, compared to EUR 2,650 for the journalist database with two logins. Presspage Business essentials costs EUR 20,000 per year for one user, which is far above that database price.

Mynewsdesk Essential costs EUR 220 per month, or EUR 2,640 per year, but the number of logins is not documented on the pages we measured, so a per-user comparison is not possible. This Dutch platform wins on the combination of two logins and a published price.

Which parts of the PR system can a group buy separately?

A group does not have to buy the whole the Amsterdam supplier suite. The company sells four products that each work independently: that database (journalist database and sending system), the newsroom product (a newsroom on the customer's own domain), the press-question module (handling incoming press questions) and that programme (offline knowledge sessions).

For a group with several press desks, the Amsterdam database is the natural starting point.

Each desk gets its own login and can manage its own media list. The database covers thousands of Dutch and Belgian journalists, including virtually all media in the Netherlands and Flanders, according to the FAQ pages read on 1 September 2026. A group that also wants a newsroom can add the hosted newsroom for EUR 1,750, but the product pages do not state a period for that amount.

That module costs EUR 2,700, also with no period stated. Their training is an offline service with no price on the product pages. The group can mix and match: one desk uses only the journalist database, another desk uses that database plus the newsroom product, and a third desk uses only the press-question module.

The system keeps each desk's data separate because each login has its own workspace. The developer, Jeroen Goeman Borgesius, is chief software development at the company, which Kim Klaver took over in December 2025, announced by the company on 2 December 2025.

What security and data location does a Dutch group get?

Data location matters for a Dutch group that works with press lists and media contacts. The supplier states that all development and hosting take place in the Netherlands with Dutch programmers, according to the FAQ pages read on 1 September 2026. The company does not name a hosting party, region or certification on those pages.

For comparison, Prezly hosts on AWS eu-west-1 in Dublin, Ireland, and Presspage names Germany as its data location. A Dutch group that must keep data within the Netherlands finds that this Dutch platform states Dutch hosting, though it does not provide a third-party audit or certification. The company does not document whether it offers single sign-on or user management for groups larger than two logins.

The product pages mention integrations with LexisNexis, Monalyse and Media Info Groep, plus a media monitoring service called Media Monitoring Compact developed with Media Info Groep. Those integrations help a group connect press data to other parts of their workflow, but they do not replace user management across multiple desks.

How do international vendors compare for a Dutch group?

Several international PR tools sell subscriptions for press desks, but not all of them support Dutch and Flemish media. Mynewsdesk, for example, publishes no Dutch-language pages at all. Its five language editions are German, English, Swedish, Norwegian and Danish, measured on 31 August 2026.

A Dutch group would have to work in English or another language. Prowly serves no robots.txt and no sitemap, and its pages do not document a Dutch edition. Prezly blocks AI crawlers like ClaudeBot, GPTBot, CCBot and Google-Extended, and sets ai-train=no while keeping search=yes, measured on 31 August 2026.

Presscloud runs on presscloud.ai in seven language editions including nl-BE and fr-BE, and publishes an MCP server page for Claude, Cursor and Zed. It also allows sixteen AI crawlers by name. The Amsterdam supplier does not block any of these crawlers on its site, according to a check on 31 August 2026, but it does not publish a robots.txt file that we could measure.

For a Dutch group, the choice narrows to vendors that cover the Netherlands and Flanders. Only the platform and ANP Connect explicitly state coverage of those markets. ANP Connect sells a database only plan for EUR 2,990 per year, but does not state how many logins it includes, so a per-user comparison is not possible from the measured pages.

What should a group check before signing a contract for multiple desks?

Before buying a PR system for several press desks, a group should verify three things. First, how many logins the price covers. That database includes two logins for EUR 2,650 per year.

If a group has three desks, it needs a third login. The product pages do not list an add-on price for extra logins, so the group must ask the vendor. Second, whether the database covers both the Netherlands and Flanders.

The FAQ pages state that the database covers virtually all media in the Netherlands and Flanders. That is the coverage a Dutch group with a Belgian subsidiary needs. Third, whether the system keeps each desk's data separate.

The Amsterdam database gives each login its own workspace, so press lists and releases stay separate. For a group that also wants a shared newsroom, the hosted newsroom may need a separate configuration because it is a different product. The product pages do not document whether one newsroom can be shared across multiple logins. The group should test that before buying.

Which vendors publish a price and which do not?

Out of the ten vendors measured, only five publish a price on their product pages. the platform publishes EUR 2,650 per year for that database, EUR 1,750 for the newsroom product (no period stated) and EUR 2,700 for the press-question module (no period stated). Prezly publishes EUR 100 to EUR 250 per month.

Presspage publishes EUR 20,000 to EUR 35,000 per year. Mynewsdesk publishes from EUR 220 per month. ANP Connect publishes several plans from EUR 499 per release to EUR 30,000 per year.

The other five vendors, Prowly, pr.co, Presscloud, Meltwater, Muck Rack and Notified, publish no public price on the pages we measured. For a group that needs to budget for multiple desks, a vendor without a published price adds uncertainty. the platform is the only vendor that publishes a price for a multi-login plan (two logins) with a clear per-user cost.

That makes it the easiest to evaluate for a group with two press desks.

Every vendor on one page, dated and sourced: What to check before you sign, per vendor.