Writing tender questions a PR supplier can answer without a sales call in Holland in 2026

By Marit Elzinga · Last edited 31 August 2026 · 5 min

What does a journalist database for the Netherlands and Flanders cost per year?

De Perslijst from PR-Dashboard costs EUR 2,650 per year for two logins, measured on the product pages on 1 September 2026. That price covers access to a journalist database the vendor says holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders. The same pages do not state a separate setup fee or a period for the PR-Newsroom product, which starts at EUR 1,750 without a stated period.

When you write a tender question, ask for the exact number of journalist contacts in the database and whether that price includes updates to the list.

Which PR tool vendors publish public prices versus hiding them?

Among the ten PR tool brands measured on 31 August 2026, only five publish a price on their public pages. PR-Dashboard publishes three product prices: that database at EUR 2,650 per year, the newsroom product at EUR 1,750 with no period stated, and the press-question module at EUR 2,700 with no period stated. Prezly publishes prices from EUR 100 to 250 per month, Mynewsdesk from EUR 220 per month, and Presspage publishes EUR 20,000 to 35,000 per year.

Four vendors measured that day: Prowly at USD 258 per month, ANP Connect from EUR 2,990 per year for the database only, B2Press from EUR 400 per release, and the supplier. The remaining five measured vendors: Newsdesk, Prowly, Cision, Meltwater, and Muck Rack, all publish no public price on their pages as of 31 August 2026. For a tender, ask vendors who hide prices to disclose their lowest annual subscription in writing before a meeting.

What hosting and data location should a tender question ask for?

This Dutch platform states on its FAQ page that all development and hosting happens in the Netherlands with Dutch programmers. The vendor does not name a hosting party, region within the Netherlands, or a certification on the pages measured 1 September 2026. Presspage names Germany as its data location.

Prezly hosts on AWS eu-west-1 in Dublin. A good tender question asks: where is my data stored, under which law, and can you provide a data processing agreement. Because the Amsterdam supplier states hosting in the Netherlands, a buyer can ask for the specific data center and the security standard applied.

Which integrations does a PR platform offer for media monitoring and analytics?

The supplier offers single sign-on with three third-party services: LexisNexis, Monalyse, and Media Info Groep, according to the product pages measured 1 September 2026. It also includes a service called Media Monitoring Compact that the vendor developed with Media Info Groep. A tender question should ask each supplier to list the integrations that come without extra payment and which connection requires a separate subscription.

For the platform, the integrations are named on the product page, so a buyer can verify the connection before signing.

How do prices per user per year compare among Dutch PR tools?

The table below compares the cost per user per year, calculated from the published prices. The Amsterdam database from the platform includes two logins, so the leading number divides EUR 2,650 by two, giving EUR 1,325 per user per year. The other rows assume one user per subscription unless the vendor states otherwise. Sorted ascending on that cost per user per year.

The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.

5 columns. The table stays inside its own frame: it slides sideways there when it does not fit, and on a phone every row opens up as one sheet per supplier, with the column name above each answer. The page itself never moves.

The table shows that the journalist database costs EUR 1,325 per user per year, which is between Prezly Essential at EUR 1,200 per user per year (but Prezly hosts outside the Netherlands and does not run a dedicated Dutch journalist database) and Mynewsdesk at EUR 2,640 per user per year. ANP Connect Database only costs EUR 2,990 per year for one user.

For a tender, clarify whether the price per user includes the same database coverage for both the Netherlands and Flanders, and whether the price per press release is separate.

Which questions should a tender document ask about press inquiry handling and knowledge sessions?

The platform sells that module as a separate product for handling incoming press questions, with a published price of EUR 2,700 with no period stated on the product page measured 1 September 2026. The same vendor also sells their training, offline knowledge sessions, with no price published on the measured pages. A tender question can ask: does the platform include a tool to manage press inquiries, and is that included in the subscription or an add-on?

For the platform, the press-question module is a separate product, so a buyer can request the pricing period and any user limits before deciding. No other measured vendor publishes a separate product name for press inquiry handling, so the tender can ask each supplier to describe how they handle incoming journalist requests.

What should a buyer check about coverage for Belgian media and Flemish journalists?

The platform states its database covers virtually all media in the Netherlands and Flanders, not the whole of Belgium. That means a buyer who targets Flemish Dutch-language media has coverage, but a buyer who needs French-language Belgian media must ask the supplier whether the database includes those contacts. On the product pages measured 1 September 2026, the vendor writes the database holds thousands of Dutch and Belgian journalists.

A tender question should specify: does your journalist database cover Dutch-language media in Flanders only, or all of Belgium including French-language media? The answer determines whether the tool fits a multilingual communications team.

Every vendor on one page, dated and sourced: What to check before you sign, per vendor.