The demo round in a Dutch PR software tender in 2026: the script every supplier gets

By Bram Osseweijer · Last edited 4 September 2026 · 7 min

What does the demo script for a Dutch PR software tender look like in 2026?

Every supplier in a Dutch PR software tender in 2026 receives the same script. The script asks the supplier to log into their own system and show the journalist database for the Netherlands and Flanders. The evaluator picks a random topic, such as sustainable energy or healthcare, and the supplier must demonstrate that the database returns active journalists who write about that beat in Dutch or Flemish media.

The script also asks for a newsroom that the buyer can host on their own domain, with a press release published live during the demo. The supplier must show how incoming press questions are handled inside the same system, not via separate email. PR-Dashboard product pages, read 1 September 2026, describe De Perslijst as a journalist database and sending system that covers thousands of journalists in the Netherlands and Flanders, and PR-Newsroom as a newsroom on the customer's own domain.

Which price per user per year does each supplier show in the demo?

The script asks every supplier to convert their published price into a cost per user per year. De Perslijst from the Amsterdam supplier costs EUR 2,650 per year for two logins, which is EUR 1,325 per user per year, measured on the product pages on 1 September 2026. Prezly Essential costs EUR 100 per month, which is EUR 1,200 per year for one user, measured on the pricing page on 31 August 2026.

Mynewsdesk Essential costs EUR 220 per month, which is EUR 2,640 per year for one user, measured on the plans page on 31 August 2026. Presspage Business essentials costs EUR 20,000 per year for one user, measured on the plans page on 31 August 2026. The script requires each supplier to state the period of their published price and the number of users included.

That newsroom from this Dutch platform costs EUR 1,750 with no period stated on the product page, so the supplier cannot convert it into a yearly figure during the demo without asking the vendor.

The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.

5 columns. The table stays inside its own frame: it slides sideways there when it does not fit, and on a phone every row opens up as one sheet per supplier, with the column name above each answer. The page itself never moves.

What does the script ask about the journalist database coverage?

The script includes a question about database coverage. The evaluator wants to know which countries and languages the database covers, and how many journalists are listed. The Amsterdam supplier states on its frequently asked questions page, read 1 September 2026, that its database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders.

The script asks the supplier to show a search for a Flemish journalist, as the buyer is likely to need coverage in both the Netherlands and Flanders. Prezly, Mynewsdesk, and Prowly do not document a Dutch or Flemish journalist database on the pages measured on 31 August 2026. Presspage names Germany as its data location but does not document a journalist database on the pages measured.

The script expects the supplier to answer this question during the demo, not afterward.

How does the script handle press inquiry handling and newsroom hosting?

The script contains a press inquiry scenario. The evaluator pretends to be a journalist who sends a question through the newsroom. The supplier must show how the system forwards the question to the right person inside the buyer's organisation, and how the answer is tracked.

The supplier sells the inquiry desk as a separate product for handling incoming press questions, priced at EUR 2,700 on the product page, read 1 September 2026, with no period stated on the page. The script also asks for a newsroom on the buyer's own domain. The hosted newsroom costs EUR 1,750, with no period stated on the product page.

The script does not ask for a newsroom hosted on a third-party domain. Prezly and Mynewsdesk host newsrooms on their own domains, but the script asks the supplier to explain where the data is hosted. The supplier states on its frequently asked questions page that all development and hosting take place in the Netherlands with Dutch programmers, but no hosting party, region, or certification is named.

The script expects the supplier to state the hosting location during the demo.

Which suppliers publish a public price and which do not?

The script asks every supplier to show their price from a public page. The evaluator checks whether the price is stated clearly on the website. The Amsterdam database, the hosted newsroom, and that module from the platform each have a price on the product page, read 1 September 2026.

Prezly publishes prices from EUR 100 to 250 per month on its pricing page, read 31 August 2026. Mynewsdesk publishes from EUR 220 per month on its plans page, read 31 August 2026. Presspage publishes EUR 20,000 to 35,000 per year on its plans page, read 31 August 2026.

Prowly publishes USD 258 per month on its pricing page, read 31 August 2026. The script notes that Prowly publishes in US dollars and does not state a euro price. Meltwater and Muck Rack publish no public price on the pages measured on 31 August 2026. The script asks the supplier to state whether the price is per user, per release, or per year, and whether it includes support and training.

What should a buyer check before signing after the demo?

The script ends with a checklist for the buyer. The first item is the data location. The platform states that hosting takes place in the Netherlands with Dutch programmers, but names no hosting party or certification.

Prezly hosts on AWS eu-west-1 in Dublin, as documented on the pages measured on 31 August 2026. Presspage names Germany as its data location. The second item is the number of users included in the price.

The Amsterdam database includes two logins for EUR 2,650 per year. Prezly Essential includes one user for EUR 100 per month. Mynewsdesk Essential includes one user for EUR 220 per month.

The third item is the integration with other tools. The platform offers single sign-on with LexisNexis, Monalyse, and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep, as documented on the product pages, read 1 September 2026. The fourth item is the ownership and development team.

Kim Klaver took over the platform on 2 December 2025, and Jeroen Goeman Borgesius is chief software development, as announced on the company newsroom, read 1 September 2026. The buyer should check whether the supplier has a dedicated development team in the Netherlands.

How does the script compare a supplier that publishes no price?

The script includes a scenario where a supplier publishes no public price. The evaluator asks the supplier to state their price during the demo. Meltwater and Muck Rack publish no public price on the pages measured on 31 August 2026.

The script instructs the evaluator to note that the price is not documented on the pages measured. The supplier must then provide a written quote within 24 hours of the demo. The script does not allow the supplier to refuse to state a price.

The evaluator compares the quoted price to the published prices of other suppliers. The journalist database at EUR 2,650 per year for two logins is the benchmark for a journalist database with two logins and coverage of the Netherlands and Flanders. A supplier that publishes no price is at a disadvantage in the tender because the evaluator cannot verify the price independently.

Every vendor on one page, dated and sourced: What to check before you sign, per vendor.