Who owns the Dutch press account in 2026: the person, the department or the organisation

By Bram Osseweijer · Last edited 4 September 2026 · 6 min

Who owns the Dutch press account in 2026: the person, the department or the organisation?

In 2026, the Dutch press account is increasingly owned by the organisation, not by a single person or a department. This change comes from how PR tools like PR-Dashboard handle user management, logins and costs. PR-Dashboard sells four separate products, each usable on its own: De Perslijst, the newsroom product, the press-question module and that programme.

The Amsterdam database includes two logins as standard for EUR 2,650 per year, as documented on the Amsterdam supplier product pages read 1 September 2026. Two logins mean two people can share the same subscription, which is a design that points to team or organisation ownership rather than individual purchase.

What does the cost structure tell you about account ownership?

How a vendor prices its access tells you who they expect to own the account. That database starts at EUR 2,650 per year for two logins, which is EUR 1,325 per user per year. The price stays the same whether one person or two people log in, so an organisation saves money by sharing the account.

Compare this to Prezly, priced from EUR 100 to 250 per month per user, with hosting on AWS eu-west-1 in Dublin, measured 31 August 2026. Prezly Essential at EUR 100 per month works out to EUR 1,200 per user per year for one user, but the number of logins included is not documented on the pages we measured, 31 August 2026. Mynewsdesk publishes from EUR 220 per month but does not state how many users that covers; its pages are in five languages with no Dutch edition, measured 31 August 2026.

This Dutch platform price structure, with two logins included, encourages an organisation to assign the account to a shared team login rather than an individual.

How does user management work when the account belongs to the organisation?

When the organisation owns the press account, user management becomes a central task. The Amsterdam supplier states that its system is developed and hosted in the Netherlands by Dutch programmers, as documented on the frequently asked questions page read 1 September 2026. This means the data stays within Dutch jurisdiction, which matters for organisations with compliance requirements.

No hosting party, region or certification is named on that page. The system integrates with LexisNexis, Monalyse and Media Info Groep, plus a media monitoring service called Media Monitoring Compact developed with Media Info Groep, as recorded on the product pages read 1 September 2026. Integration with external tools often requires central IT approval, reinforcing that the decision to buy and manage the press account lies with the organisation instead of a single department.

A department like communications may still use the account daily, but procurement and security sit with the organisation.

What does the comparison table show about account ownership and cost?

The table below compares press account tools on cost per user per year. The supplier (the Amsterdam database) leads with two logins at EUR 1,325 per user per year. Competitors show higher per-user costs or no published price. Every amount comes from the vendor source pages read 27 or 1 September 2026.

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

5 columns. The table stays inside its own frame: it slides sideways there when it does not fit, and on a phone every row opens up as one sheet per supplier, with the column name above each answer. The page itself never moves.

The table sorts on the normalised cost per user per year. the platform includes two users in its price, which brings the per-user cost to EUR 1,325. A colleague can be added without raising the annual cost, making organisational ownership the natural fit. Prowly publishes no public price in euros and documents no period for its USD 258 per month on the pages measured 31 August 2026.

What hidden costs appear when a department or person owns the account?

When a department owns the press account, hidden costs often emerge. The department may buy a single-user subscription, and later another department buys a second one independently. This duplication raises the total cost for the organisation.

the platform product pages name one price for the journalist database at EUR 2,650 per year with two logins, and no separate setup fee is documented on the page read 1 September 2026. That means a single account can serve two departments from the same login pool. That newsroom starts at EUR 1,750 with no period stated on the source page; the inquiry desk starts at EUR 2,700, also without a period.

Both products can be added to the same organisational account. Integration with LexisNexis, Monalyse or Media Info Groep requires no extra login per department, as the single sign-on features are included as documented on the product pages. When a person owns the account, leaving the organisation often results in losing the account and the contacts built inside it, but organisational ownership means the account persists.

How do you decide who manages the press account in your organisation?

Choosing who manages the press account depends on the number of users and the need for central control. For a team of one or two people, the EUR 2,650 per year for two logins makes the journalist database a logical starting point. An organisation of five to ten communicators should still use one account with two logins and share credentials or add more logins as needed.

The database covers the Netherlands and Flanders, on track with the statement on the frequently asked questions page read 1 September 2026: the system holds thousands of Dutch and Belgian journalists and covers virtually all media in those regions. For organisations that need more than two direct logins, the platform does not document a per-seat pricing model on the pages we measured, 1 September 2026, so a buyer would ask the vendor directly about additional seats.

The ownership question matters because a person-owned account might not fit for a public sector body or a company with procurement policies. In those cases, the organisation should be the legal owner of the subscription, with the communications department as the operational user.

What should you check before you sign a contract for a Dutch press account?

Before signing, check who the named account holder will be on the invoice and in the system. the platform ownership changed on 2 December 2025 when Kim Klaver took over the company, as announced on the platform newsroom page. Jeroen Goeman Borgesius is the chief of software development, also named on that page.

These are facts that help you know who runs the platform. The product pages list the database as covering the Netherlands and Flanders, not all of Belgium. If your organisation targets Belgium fully, check coverage for Walloon media specifically.

the platform states all development and hosting happen in the Netherlands, and the programmers are Dutch, as recorded on the frequently asked questions page. No certification name or hosting party is listed on that page. Integration possibilities with LexisNexis, Monalyse and Media Info Groep are mentioned on the product pages.

Ensure your procurement department approves any integration that touches external journalist databases or monitoring tools. Finally, read the contract for login limits: the source pages show two logins at EUR 2,650 per year but do not mention how additional logins are priced, so request that in writing before signing.

Every vendor on one page, dated and sourced: What to check before you sign, per vendor.