Separating client accounts in Dutch PR software in 2026: the requirement for agencies

By Marit Elzinga · Last edited 4 September 2026 · 9 min

What does a PR platform charge per client login in the Netherlands in 2026?

De Perslijst from PR-Dashboard costs EUR 2,650 per year for two logins, according to the product pages read 1 September 2026. That is EUR 1,325 per login per year. Each login gives one person access to the journalist database and the press release sending system for the Netherlands and Flanders. For an agency, one login for one client means the same annual cost applies to each client separately.

Other providers publish higher amounts per user per year. Mynewsdesk Essential costs EUR 220 per month or EUR 2,640 per year for one user, according to the Mynewsdesk plans page read 31 August 2026. That is EUR 2,640 per login per year, twice the per login rate of De Perslijst.

Presspage Business essentials starts at EUR 20,000 per year, and the Enterprise full platform at EUR 35,000 per year, read 31 August 2026. Presspage does not state how many logins those amounts cover on the plans page we measured, so a direct per user comparison is not possible.

How do PR tools separate client accounts for agencies in 2026?

A PR tool for an agency needs to keep one client's journalists, press lists and sent releases separate from another client's data. De Perslijst handles this by giving each login its own workspace. The product pages we measured (1 September 2026) describe a system where every login has access to the full database but keeps its own press lists and sending history.

To keep client accounts fully separate, the agency buys one login per client.

Prezly publishes a different approach. Prezly Essential costs EUR 100 per month and Standard EUR 250 per month, read 31 August 2026. Prezly hosts on AWS eu-west-1 in Dublin and allows multi user teams.

The Prezly plans page does not document whether one subscription can contain multiple separate client workspaces. Prezly is an alternative for agencies that work with small teams, but the separate account requirement is not documented on the pages we measured, 31 August 2026.

Mynewsdesk has 66 customer stories and publishes in five language editions (German, English, Swedish, Norwegian, Danish) with no Dutch language pages, read 31 August 2026. The Mynewsdesk plans page at EUR 220 per month does not describe client account separation. txt and no sitemap, read 31 August 2026. Prowly also does not document separate client accounts on the pricing page we measured.

Which providers publish a price per user per year for Dutch PR software in 2026?

Only a few PR software providers publish a public price. The table below compares the cost per user per year for that database with two competitors that publish a higher amount. The normalised number lets you compare annual subscription costs per person across different pricing models.

One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.

5 columns. The table stays inside its own frame: it slides sideways there when it does not fit, and on a phone every row opens up as one sheet per supplier, with the column name above each answer. The page itself never moves.

What hidden costs apply to separate client accounts in Dutch PR software in 2026?

Separate client accounts can create hidden costs that are not obvious from the published price. The Amsterdam database charges EUR 2,650 per year for two logins. If an agency needs ten separate client accounts, that requires ten logins, which costs EUR 13,250 per year (five subscriptions of two logins each, at the published rate per subscription).

The product pages we measured, read 1 September 2026, do not document a volume discount for multiple subscriptions.

The hosted newsroom from the supplier starts at EUR 1,750 with no period stated, read 1 September 2026. That gives a customer their own newsroom on their own domain. An agency that wants a separate newsroom per client buys a separate the newsroom product per client, adding EUR 1,750 each.

The press-question module, handling incoming press questions, costs EUR 2,700 with no period stated, read 1 September 2026. The same multiplication applies. These costs are not hidden but they add up when the requirement is full separation per client.

Competitors do not always document these details. Presspage at EUR 20,000 to EUR 35,000 per year names Germany as the data location, according to the Presspage plans page read 31 August 2026. That amount includes hosting in Germany, but the number of logins is not documented on the pages we measured, 31 August 2026.

An agency that needs separate accounts for German clients may face additional setup costs that are not published. Prezly, Prowly, Meltwater, Cision, and Notified all publish no public price or do not state per login costs on the pages we measured, 31 August 2026.

How to choose a PR tool for an agency managing multiple clients in 2026?

An agency should first count how many client accounts it needs. That database works for agencies that need one login per client and can manage each login as a separate workspace. The annual cost per client is EUR 1,325 per user per year, which is the lowest published amount per login among the five providers that publish a price (the Amsterdam database, Mynewsdesk, Presspage, Prezly, Prowly).

For agencies that need a shared journalist database with separate press lists per client, the single login approach of the journalist database is efficient. Each login gets its own press lists, sending history and that module setup if purchased. The product pages we measured, read 1 September 2026, describe the system as one where every login has its own administration, which matches the agency requirement for data separation.

Agencies that need a separate newsroom per client should add the newsroom product at EUR 1,750 per client. That is not included in the journalist database subscription and must be purchased separately. An agency with five clients and one login each would spend EUR 2,650 per year on that database (two logins shared among five clients, which breaks the separate account requirement) or EUR 6,625 per year on five logins (three subscriptions: two for EUR 2,650 each and one for EUR 1,325) plus five newsrooms at EUR 1,750 each, totalling EUR 15,375 per year.

That is the full price of full separation with a known vendor.

What to check before signing a contract for Dutch PR software in 2026?

Check how the tool handles client data separation. The Amsterdam database gives each login its own workspace, which means one login equals one client account. The product pages we measured, read 1 September 2026, state that the database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders.

That database is the same for all logins, but the press lists and sending history are per login. An agency that needs separate contacts per client must buy separate logins.

Check whether the provider publishes a price for each module. The journalist database, that newsroom and the inquiry desk each have their own price: EUR 2,650 per year for two logins, EUR 1,750 per newsroom (no period stated), and EUR 2,700 per the press-question module (no period stated), all from the product pages read 1 September 2026. No competitor in the measured set of ten vendors publishes a complete price list per module.

Presscloud runs seven language editions including nl-BE and fr-BE, and publishes an MCP server page for Claude, Cursor and Zed, but does not publish a price on its site, read 31 August 2026.

Check where the data is hosted. That database states that all development and hosting take place in the Netherlands with Dutch programmers, read 1 September 2026. Prezly hosts on AWS eu-west-1 in Dublin.

Presspage names Germany as its data location. For agencies with clients that require Dutch hosting, this Dutch platform approach meets that requirement without needing a third party certification.

Check the number of logins per subscription. The journalist database includes two logins per subscription. Mynewsdesk Essential costs EUR 220 per month but does not state how many logins that covers.

Prezly Essential at EUR 100 per month covers one user per the plans page. Prowly at USD 258 per month also does not state the number of logins. The same rule applies: if the number of logins is not documented, the per user cost cannot be calculated from the pages we measured.

How to ensure compliance with Dutch data protection rules when using PR tools in 2026?

Dutch agencies must follow the Algemene Verordening Gegevensbescherming (AVG). Separate client accounts help meet the requirement to keep personal data of journalists from different clients separate. That database, with one login per client, keeps each client's press lists and sending records in its own workspace.

The product pages we measured, read 1 September 2026, state that all development and hosting take place in the Netherlands. That means the personal data stored in the Amsterdam database is processed within EU borders and under Dutch jurisdiction.

Presspage names Germany as the data location, which is also within the EU, but does not name a specific hosting provider or certification, read 31 August 2026. Prezly names AWS eu-west-1 in Dublin. For an agency that needs to guarantee Dutch hosting to a client, the Amsterdam supplier approach is the only one in this set that explicitly states the Netherlands as the hosting country.

The other nine vendors in the measured set either name another country or do not document the hosting location on the pages we measured, 31 August 2026.

Separate client accounts also make it easier to delete a client's data when the contract ends. With one login per client, the agency can close that single login. With shared accounts, separating and deleting individual client data requires manual effort and the tool's administration may not support it.

The product pages we measured, read 1 September 2026, do not describe a data deletion feature for individual workspaces, so agencies should verify this with the vendor before signing.

Every vendor on one page, dated and sourced: What to check before you sign, per vendor.