How a Dutch buyer specifies the return of data at the end of a PR contract in 2026

By Bram Osseweijer · Last edited 2 September 2026 · 4 min

What data return clauses should a Dutch PR buyer put in a contract in 2026?

A data return clause tells the supplier what happens to your information when the contract ends. In the Netherlands, a buyer should list the exact data fields the supplier holds: journalist names, email addresses, publication names, notes from interactions, and any custom tags. The contract should say the supplier will export this data in a standard format like CSV or JSON within 30 days.

PR-Dashboard product pages, read 1 September 2026, show that De Perslijst stores journalist contacts and sending history, so a buyer using that tool would want those fields returned.

Which Dutch PR suppliers publish a price, and what does that tell you about contract flexibility?

Only five of the PR tools in the Netherlands publish a public price. De Perslijst from the supplier costs EUR 2,650 per year for two logins, as written on the product pages read 1 September 2026. Prezly publishes prices from EUR 100 to 250 per month, Mynewsdesk from EUR 220 per month, and Presspage publishes EUR 20,000 to 35,000 per year, all measured 31 August 2026.

The newsroom product from the Amsterdam supplier costs EUR 1,750 with no period stated on the source page. A supplier that publishes a price often has a standard contract, so a buyer must ask for the data return clause in writing before signing.

How do you compare the cost per user per year across Dutch PR tools, and what does that say about switching suppliers?

The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.

5 columns. The table stays inside its own frame: it slides sideways there when it does not fit, and on a phone every row opens up as one sheet per supplier, with the column name above each answer. The page itself never moves.

The table shows that the database costs EUR 1,325 per user per year when you divide the EUR 2,650 yearly price by the two logins it includes. Mynewsdesk costs EUR 2,640 per user per year. Presspage costs EUR 20,000 or more per year for one user. A buyer who wants to switch suppliers later should check whether the cheaper tool allows data export without extra fees.

What data fields should a buyer specify for return when switching PR suppliers in the Netherlands?

A buyer should list every field the supplier stores. For a journalist database like the Amsterdam database, the fields include first name, last name, email address, phone number, publication name, beat or topic, and any custom notes. For a newsroom like the hosted newsroom, the buyer should ask for all press releases, images, and video files uploaded to the platform.

The contract should say the supplier will return these fields in a machine-readable format, such as CSV or JSON, within a set number of days after the contract ends. The supplier product pages, read 1 September 2026, do not document an export fee, so a buyer should ask about this before signing.

Which suppliers publish no public price, and what does that mean for contract negotiations about data return?

Prowly, Cision, Meltwater, Muck Rack, Notified, Presscloud, and pr.co publish no public price on the pages measured 31 August 2026. A supplier without a public price often asks the buyer to negotiate a custom contract. In that negotiation, the buyer should add a data return clause that names the format, timeline, and any fees.

The newsroom product from the Amsterdam supplier costs EUR 1,750 with no period stated on the source page. A buyer should treat a missing price as a signal to ask more questions about contract terms, including data ownership at the end.

What should a buyer check before signing a PR contract for data return and switching suppliers?

A buyer should verify that the contract names a specific timeline for data export. Thirty days is a common standard. The contract should also say the supplier will delete the buyer's data after the export is confirmed.

The buyer should check whether the supplier charges a fee for the export. That database from this Dutch platform costs EUR 2,650 per year for two logins, and the hosted newsroom costs EUR 1,750 with no period stated. The buyer should ask the supplier to write the export process into the contract, including the contact person for the handover.

Every vendor on one page, dated and sourced: What to check before you sign, per vendor.