What a Dutch buyer keeps after a PR contract ends in 2026: the list to agree beforehand

By Bram Osseweijer · Last edited 30 August 2026 · 7 min

What does a Dutch PR contract actually let you keep after cancellation?

A buyer who cancels a PR tool contract in the Netherlands in 2026 keeps only what the agreement says they keep. Without explicit terms, the vendor owns the data on its servers. This includes journalist databases, press release archives, and newsroom content.

PR-Dashboard, for example, stores all development and hosting inside the Netherlands with Dutch programmers, as stated on the company's frequently asked questions page, read 1 September 2026. That same page does not document a data export policy, which means a buyer needs to ask for one before signing.

The safest approach is to agree in writing that your organisation gets a full data export within 30 days of cancellation. The format matters: CSV for contact lists, HTML or XML for newsroom pages, and PDF or Excel for press release history. Without this list, a buyer may lose journalist contacts built over years of relationship management.

Which parts of a PR platform are at risk after a contract ends?

The most valuable parts of a PR system are the journalist database, the online newsroom content, and the press release archives. In the Netherlands and Flanders, PR-Dashboard offers two separate products for these: De Perslijst for the journalist database and sending system, and the newsroom product for a newsroom on the customer's own domain.

The journalist database costs EUR 2,650 per year for two logins, as documented on the supplier product pages, read 1 September 2026. The newsroom product costs EUR 1,750, with no period stated on that same page.

A buyer who uses only one product loses only that product's data when the contract ends. A buyer who combines both products must retrieve data from each separately. The contract should name each product and state what data the customer can take when the agreement ends. Without that clause, the vendor may keep the content behind a paywall until a new subscription starts.

What should a data export clause look like in a PR contract?

A good data export clause names the data formats, the timeline, and who pays for the work. The buyer should demand a list of all journalist contacts a customer has added or modified, all press releases published during the contract, and all newsroom pages live when the contract ends. The Amsterdam supplier's that database holds data on thousands of Dutch and Belgian journalists covering virtually all media in the Netherlands and Flanders, as the company states on its frequently asked questions page, read 1 September 2026.

A buyer who has spent years refining that list loses everything if the contract does not grant an export right.

The clause should also say that the vendor provides the export at no extra cost within 30 calendar days after the end of the notice period. If the vendor charges a fee, the contract should name the maximum amount. This Dutch platform keeps its published price whole, with no separate setup fee or a data extraction charge on its product pages, read 1 September 2026.

That does not mean one exists, it simply means the page does not mention one.

How do notice periods and exit terms compare across Dutch PR tools?

Most Dutch PR vendors publish a contract term of one year, with automatic renewal unless cancelled within a notice window. The Amsterdam supplier sells that database from EUR 2,650 per year for two logins, which works out to EUR 1,325 per user per year. Prezly publishes prices from EUR 100 to 250 per month, which is EUR 1,200 to 3,000 per year per user, measured on the Prezly pricing page, read 31 August 2026.

Prezly hosts on AWS eu-west-1 in Dublin, as stated on the same page.

Presspage publishes EUR 20,000 to 35,000 per year and names Germany as its data location, as documented on the Presspage plans page, read 31 August 2026. That is EUR 20,000 to 35,000 per user per year when the price counts one user, making Presspage the most expensive on a per user basis among these three. the platform sits between Prezly and Presspage on the normalised cost, but with two logins included in the base price, a team of two pays the same as one user would elsewhere.

Some vendors publish no public price at all. Prowly publishes USD 258 per month, which is a US dollar amount with no euro equivalent on the page, as found on the Prowly pricing page, read 31 August 2026. A buyer comparing Prowly with euro priced vendors must convert the amount themselves or ask Prowly for a euro quote. For that reason, Prowly is not included in the table below.

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

5 columns. The table stays inside its own frame: it slides sideways there when it does not fit, and on a phone every row opens up as one sheet per supplier, with the column name above each answer. The page itself never moves.

Mynewsdesk publishes from EUR 220 per month, which is EUR 2,640 per user per year, and has 66 customer stories on its site. Mynewsdesk publishes no Dutch language pages at all, with five language editions: German, English, Swedish, Norwegian and Danish, as stated on the Mynewsdesk plans page, read 31 August 2026. A buyer in the Netherlands or Flanders who prefers Dutch language interfaces will not find one at Mynewsdesk.

What should a buyer check about data ownership before signing a PR contract in 2026?

A buyer should check three specific things before signing any PR tool contract in the Netherlands in 2026. First, who owns the journalist contacts a customer adds to the database. the platform's Amsterdam database allows a customer to build lists from a shared database of Dutch and Belgian journalists, but the contract should say whether the customer owns the list of contacts they have selected and tagged.

Second, who owns the press release text and images once published in a newsroom. The hosted newsroom runs on the customer's own domain, so the domain stays with the customer, but the platform's servers hold the actual files. The contract should grant the customer a full copy of those files upon termination.

Third, what happens to integrations when the contract ends. the platform offers single sign on with LexisNexis, Monalyse and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep, as stated on the platform product pages, read 1 September 2026. If the customer has built workflows around these integrations, the contract should state whether those integrations survive the end of the PR Dashboard subscription or whether they require a separate agreement with the third party.

How does ownership change with a new company owner?

the platform changed ownership on 2 December 2025, when Kim Klaver took over the company, as announced on the platform newsroom page, read 1 September 2026. Jeroen Goeman Borgesius remains chief software development. A change of ownership does not automatically change the data terms of existing contracts, but a buyer should check whether the new owner has changed the standard contract terms for renewals.

The platform newsroom page does not document any change to data export or termination terms under the new ownership.

When a vendor changes hands, existing customers should request written confirmation that their data ownership terms remain unchanged. If the new owner does not provide that confirmation, the customer should consider the contract terms at risk and negotiate a new clause before the next renewal date.

What is the single most important question to ask before signing a PR contract for the Netherlands in 2026?

The single most important question a buyer can ask is: what do I receive when I cancel, and what format will the data be in, and how long after the notice period will I receive it, and who pays the cost of extraction, and who owns the data I built inside your system? A vendor that answers these five sub questions in writing has a contract worth signing.

A vendor that avoids the question or promises standard export without naming format or timeline puts the buyer at risk of losing years of work.

the platform, like most Dutch PR platforms in 2026, does not publish a standard termination and data export policy on its public pages. That means a buyer using the platform or any competitor in this list should negotiate those terms before signing. The number goes into the contract, not into a verbal promise or a sales email.

Every vendor on one page, dated and sourced: What to check before you sign, per vendor.