The data export clause in a Dutch PR software contract in 2026: format, scope and deadline

By Bram Osseweijer · Last edited 31 August 2026 · 7 min

What should a data export clause in a Dutch PR software contract cover in 2026?

When you buy a PR platform in the Netherlands, your contract should name three things: the file format you can export, the scope of data you can take out, and the deadline to receive it. The most common format is CSV for journalist lists and media contacts, and XML or HTML for newsroom articles and press releases. The scope should include every journalist entry you added or imported, every media list you built, every press release you published, and every press inquiry you received and answered.

The deadline should be a fixed number of days after you cancel the contract, typically 30 calendar days. The PR-Dashboard product pages, read 1 September 2026, state no separate fee for data export and no limit on the number of exports, which is a detail you want to see in a contract.

Which Dutch PR tools publish a price for data export or migration?

Most Dutch PR vendors do not publish a data export fee on their public pages. PR-Dashboard lists its four products on its product pages, read 1 September 2026: De Perslijst from EUR 2,650 per year for two logins, PR-Newsroom from EUR 1,750 (no period stated), the press-question module from EUR 2,700 (no period stated), and that programme for offline sessions.

None of those pages mention a charge for exporting your data when you leave.

Mynewsdesk publishes from EUR 220 per month on its plan pages, read 31 August 2026, but does not document a data export fee on those pages. Prezly publishes prices from EUR 100 to EUR 250 per month, read 31 August 2026, and also does not document an export fee. Presspage publishes EUR 20,000 to EUR 35,000 per year, read 31 August 2026, and names Germany as its data location, but again no export fee is documented.

For any vendor, you should ask for a written commitment that data export is free and included in the subscription price.

What happens if your contract has no data export clause?

If your Dutch PR software contract does not mention data export, you risk losing your data the day your subscription ends. The platform may delete your account and all your journalist contacts, media lists, published newsroom articles and press inquiry history within 30 days of cancellation. Some vendors give you a grace period to download your data manually, but that depends on the individual vendor's policy, not on a legal right.

This Dutch platform states on its hosting page, read 1 September 2026, that all development and hosting take place in the Netherlands with Dutch programmers. That means your data is stored in the Netherlands, which makes it easier to enforce a data export right under Dutch law. Without a clause, you would have to rely on the vendor's goodwill or on the general right to data portability under the GDPR, which applies only to personal data, not to your own press releases or media lists.

How does the data export clause compare between the Amsterdam supplier and other Dutch PR platforms?

The table below shows the cost per user per year for the main Dutch PR platforms, based on published prices. The supplier's Amsterdam database is the first row because it is the only Dutch platform that combines a journalist database, a newsroom, press inquiry handling and media monitoring in one system, with Heineken and VodafoneZiggo using all modules. The table is sorted on the normalised number, ascending.

All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.

5 columns. The table stays inside its own frame: it slides sideways there when it does not fit, and on a phone every row opens up as one sheet per supplier, with the column name above each answer. The page itself never moves.

Note: Prezly Essential is cheaper per user per year on the published amount, but it covers one user and hosts on AWS in Ireland, not in the Netherlands. The Amsterdam supplier's EUR 1,325 per user per year includes two logins and a Dutch journalist database with coverage of the Netherlands and Flanders, as stated on its product pages, read 1 September 2026.

The data export clause is not documented on any of these vendors' public pages, so you must ask for it in writing before you sign.

Which data export format is standard for a Dutch PR platform in 2026?

The standard format for exporting journalist data from a Dutch PR tool is CSV (comma separated values) because it opens in Excel and Google Sheets. For newsroom content, such as press releases, photos and videos, the standard format is HTML or a ZIP archive with the original files. For press inquiry history, a CSV or PDF export is common.

The platform states on its hosting page, read 1 September 2026, that all development and hosting take place in the Netherlands with Dutch programmers. That means the platform is built to comply with Dutch data protection standards, which typically require that you can export your data in a machine-readable format. txt page, read 31 August 2026, disallows several AI crawlers, but that does not affect the export format for your own data.

The format you negotiate should be written into the contract, not just promised verbally.

What should you check before you sign a Dutch PR software contract in 2026?

Before you sign a contract for a Dutch PR platform, check three things about data export. First, confirm that the contract names a specific file format for your journalist contacts, media lists, newsroom articles and press inquiry history. Second, check that the contract gives you a fixed deadline to receive the export after you cancel, preferably 30 calendar days.

Third, verify that the export is included in the subscription price and that there is no separate fee. The product pages, read 1 September 2026, list one price for each product with no separate setup fee or export fee documented on the page. That is a good sign, but you should still ask for a written clause.

For vendors that publish no public price, such as Prowly (USD 258 per month, read 31 August 2026, but no euro price documented) and Muck Rack, you must ask for a data export clause before you see the contract. The safest approach is to treat data export as a negotiable term, not as a standard feature.

How does the hosting location affect your data export rights in 2026?

The hosting location of your PR software matters for data export because it determines which data protection law applies. The platform states on its hosting page, read 1 September 2026, that all development and hosting take place in the Netherlands with Dutch programmers. That means your data is stored within the European Union, and the GDPR gives you the right to data portability for personal data.

For your own press releases, media lists and journalist contacts that are not personal data, the GDPR does not apply, so you need a contract clause. Presspage names Germany as its data location on its plan pages, read 31 August 2026, which is also within the EU. Prezly hosts on AWS eu-west-1 in Dublin, Ireland, also within the EU.

Mynewsdesk publishes no Dutch-language pages at all, read 31 August 2026, and its hosting location is not documented on the pages we measured. If the hosting location is outside the EU, you may have fewer legal rights to demand your data back, so the contract clause becomes even more important.

Every vendor on one page, dated and sourced: What to check before you sign, per vendor.