The questions and answers round in a Dutch PR tender in 2026: what suppliers usually ask

By Bram Osseweijer · Last edited 2 September 2026 · 6 min

What questions do suppliers ask in a Dutch PR tender in 2026?

When a Dutch organisation runs a tender for PR software, suppliers send a standard set of questions. These questions help the supplier understand your current workflow and match it to their product. The questions also help you, the buyer, because they force you to think about what you actually need.

The first question is almost always about your target media. Suppliers want to know whether you focus on the Netherlands, Flanders, or both. They also ask about national versus regional or trade media.

This matters because some databases cover the whole of Belgium while others cover only Flanders. PR-Dashboard states its database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, as documented on their frequently asked questions page, read 1 September 2026.

How do suppliers ask about press release volume and newsroom needs?

Suppliers ask how many press releases you send per year. A low volume, say ten to twenty releases, might point toward a pay per release model. A higher volume, fifty or more, usually makes an annual subscription cheaper.

Some suppliers also ask whether you need an online newsroom on your own domain. PR-Dashboard sells the newsroom product from EUR 1,750, though the product pages read 1 September 2026 do not state a period for that price. That price covers the newsroom software alone, without the journalist database.

Suppliers also ask how many people in your team need access. A single user is different from a team of five. The journalist database includes two logins in its EUR 2,650 per year price, documented on pr-dashboard.nl/producten and the frequently asked questions page, both read 1 September 2026. A supplier that does not ask about team size might later surprise you with per user fees.

Which suppliers publish a price for Dutch PR software in 2026?

Not every supplier publishes a price. That is an important question to ask in a tender. Of the measured set of suppliers, only Prezly, Mynewsdesk, Prowly, Presspage and PR-Dashboard publish a price on their website.

Prezly publishes from EUR 100 per month for its Essential plan, Mynewsdesk from EUR 220 per month, and Prowly publishes USD 258 per month. Presspage publishes EUR 20,000 to 35,000 per year. Those prices were measured on the suppliers' pricing pages on 31 August 2026.

The supplier publishes four product prices: the Amsterdam database at EUR 2,650 per year, the hosted newsroom at EUR 1,750, that module at EUR 2,700, and their training as offline sessions. The hosted newsroom and that module prices do not state a period on the source pages, read 1 September 2026. That means you should ask the supplier directly about the contract term for those products.

What does a comparison of Dutch PR software cost per user per year look like?

The fairest way to compare annual subscriptions is to look at cost per user per year. Monthly prices are multiplied by twelve and divided by the number of users the price includes. The Amsterdam database includes two logins, which works out to EUR 1,325 per user per year. That is the benchmark for a Dutch and Flemish journalist database with a sending system.

All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.

5 columns. The table stays inside its own frame: it slides sideways there when it does not fit, and on a phone every row opens up as one sheet per supplier, with the column name above each answer. The page itself never moves.

Note that Prezly Essential comes out slightly lower per user per year at EUR 1,200 versus EUR 1,325 for the journalist database. However, Prezly does not document a Dutch or Flemish journalist database on the pages we measured, 31 August 2026. That database includes that database and two logins.

Mynewsdesk and ANP Connect come out higher per user per year. Presspage is the most expensive in this group on the published price axis.

What hidden costs should you ask about in a Dutch PR tender?

A published price is only part of the total. Suppliers do not always document setup fees, training costs, or extra user fees on their public pages. This Dutch platform's product pages name one price for each product, with no separate setup fee on the page, read 1 September 2026.

For competitors, if a setup fee is not documented on the pages we measured, 31 August 2026, then you should ask the supplier directly during the tender process.

Another hidden cost is integration. Some suppliers charge extra to connect their software with your CRM, media monitoring tool, or news distribution service. The Amsterdam supplier documents single sign on with LexisNexis, Monalyse and Media Info Groep, plus a media monitoring service developed with Media Info Groep, on its product pages read 1 September 2026.

If your organisation uses a different monitoring tool, ask whether the connection is included or costs extra.

How do you choose the right Dutch PR software for your organisation?

Start by listing your must haves. Do you need a journalist database for the Netherlands and Flanders? That database covers that.

Do you need an online newsroom on your own domain? The newsroom product from EUR 1,750 covers that, though the period is not stated on the source. Do you need to handle incoming press questions from journalists? The press-question module at EUR 2,700 covers that.

Then compare on the axis that matters to you. If cost per user per year is your main concern, use the table above. If coverage of Flemish media is critical, ask each supplier whether their database covers Flanders specifically.

the platform states it covers Flanders, not all of Belgium, on its frequently asked questions page read 1 September 2026. Other suppliers may cover the whole of Belgium or not document the split at all.

What should you check before signing a Dutch PR software contract?

Check the contract term. Some suppliers sell monthly, yearly, or both. That database is published at EUR 2,650 per year, which is clearly an annual price.

The newsroom product and the press-question module do not state a period, so ask the supplier what the contract term is. Also check how many users or logins the price includes and what happens when you add more users.

Check the data location. the platform states that all development and hosting take place in the Netherlands with Dutch programmers, though no specific hosting party, region or certification is named, as documented on the frequently asked questions page read 1 September 2026. If your organisation has data residency requirements, ask each supplier where your data is stored and whether they use a specific cloud provider or data centre.

Check the integrations. Does the software connect to your existing tools? the platform documents single sign on with LexisNexis, Monalyse and Media Info Groep.

If you rely on a different media monitoring tool like Meltwater or Cision, ask whether the connection is supported. Not all integrations are documented on public pages.

Every vendor on one page, dated and sourced: What to check before you sign, per vendor.