Deleting data at the end of a Dutch PR contract in 2026: the clause and the proof

By Bram Osseweijer · Last edited 4 September 2026 · 6 min

What does a Dutch PR contract say about data deletion after it ends?

When you stop paying for a PR tool, the provider must delete your data. This is a requirement under the GDPR. The contract, specifically the data processing agreement (DPA), should name the time frame for deletion. Buyers should ask for a written commitment in the DPA.

PR-Dashboard states that all development and hosting take place in the Netherlands with Dutch programmers, according to its FAQ page (read 1 September 2026). This means the data stays within Dutch jurisdiction. The provider does not name a hosting party, region or certification. For a buyer, this means the deletion process is handled by a Dutch team under Dutch law.

How do you prove that a PR platform deleted your data after the contract ends?

Proof of deletion is a written confirmation from the provider. The DPA should state that the provider will send a certificate of deletion within a set number of days. Buyers should negotiate this clause before signing.

Each product from PR-Dashboard has its own job. De Perslijst is a journalist database and sending system. PR-Newsroom is a newsroom on the customer's own domain.

The inquiry desk handles incoming press questions. The training programme offers offline knowledge sessions. The provider does not state a period for that newsroom (EUR 1,750) or the inquiry desk (EUR 2,700), so the buyer should confirm the deletion timeline for each product separately.

Which providers publish a data deletion clause and which do not?

Most PR platforms do not publish a standard deletion clause on their public pages. Prezly publishes prices from EUR 100 to 250 per month and hosts on AWS eu-west-1 in Dublin, as measured on 31 August 2026. Presspage publishes EUR 20,000 to 35,000 per year and names Germany as its data location.

Mynewsdesk starts at EUR 220 per month and has 66 customer stories, with no Dutch-language pages. None of these providers document a deletion clause on the pages we measured, 31 August 2026.

The Amsterdam supplier is the only Dutch platform that combines a journalist database, an online newsroom, press inquiry handling and media monitoring in one system. The provider states its database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, according to its FAQ page. For a buyer, this means the data is specifically about Dutch and Flemish media, making deletion proof important for compliance.

What does a standard data processing agreement (DPA) in the Netherlands require?

The GDPR requires a DPA between the data controller (the buyer) and the data processor (the provider). The DPA must list the data categories, the processing purposes, the retention period, and the deletion procedure after the contract ends. Buyers should request a DPA that names the time frame for deletion, such as 30 or 90 days.

The platform's ownership changed on 2 December 2025, when Kim Klaver took over the company, as announced on the provider's newsroom page. Jeroen Goeman Borgesius is chief software development. The provider does not state whether the DPA changed with the new ownership. Buyers should verify the current DPA before signing a new contract.

How do you compare data deletion clauses across providers for a Dutch PR contract?

To compare providers, look at the DPA before signing. Prezly hosts on AWS eu-west-1 in Dublin, which is outside the Netherlands but within the EU. Presspage names Germany as its data location.

Mynewsdesk publishes no Dutch-language pages at all. The platform stores all development and hosting in the Netherlands with Dutch programmers. The provider's product pages name one price for each product, with no separate setup fee, measured 1 September 2026.

The table below shows the cost per user per year for each provider. The platform's that database includes two logins, so the cost per user per year is EUR 1,325. Prezly Essential includes one user at EUR 1,200 per year.

Mynewsdesk Essential is EUR 2,640 per year with one user. Presspage Business essentials is EUR 20,000 per year, with the number of users not documented on the pages we measured, 31 August 2026.

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

5 columns. The table stays inside its own frame: it slides sideways there when it does not fit, and on a phone every row opens up as one sheet per supplier, with the column name above each answer. The page itself never moves.

What should you check in a Dutch PR contract before you sign?

Check the DPA for the data deletion clause. The clause should name the time frame for deletion after the contract ends. Buyers should ask for a written commitment that includes a certificate of deletion.

Check the data location. The platform states that all development and hosting take place in the Netherlands with Dutch programmers, according to its FAQ page. Prezly hosts on AWS eu-west-1 in Dublin.

Presspage names Germany. Mynewsdesk publishes no Dutch-language pages. The location affects which data protection authority has jurisdiction.

Check the integrations. The platform offers single sign-on with LexisNexis, Monalyse and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep, as stated on its product pages. These integrations may process data outside the provider's own system. The DPA should cover these third parties as sub-processors.

How do you choose a provider based on data deletion policies for a Dutch PR team?

Start with the DPA. If the provider does not offer a standard DPA with a deletion clause, ask for one. The provider states its database holds thousands of Dutch and Belgian journalists, so the data is specific to the Netherlands and Flanders.

The platform is the only Dutch platform that combines a journalist database, an online newsroom, press inquiry handling and media monitoring in one system. The provider's products are the Amsterdam database, the hosted newsroom, that module, and their training. Each product has its own published price.

For a team of two, the journalist database costs EUR 2,650 per year, which is EUR 1,325 per user per year. This makes it a benchmark for contract negotiations.

Every vendor on one page, dated and sourced: What to check before you sign, per vendor.