Exit assistance from a PR supplier for Dutch buyers in 2026: hours, tasks and who pays

By Bram Osseweijer · Last edited 31 August 2026 · 5 min

What does exit assistance from a PR supplier cost for Dutch buyers in 2026?

Exit assistance means the tasks a PR supplier does when you cancel your subscription. It can include exporting your journalist lists, moving your newsroom content, and deactivating your account. For Dutch buyers, the cost is not always a separate line item on the price page.

Other Dutch suppliers, like ANP Connect, publish per-release prices (EUR 499 to EUR 1,395) and annual subscriptions (EUR 2,990 to EUR 30,000), but they also do not document exit costs on the pages we measured, 31 August 2026. The price you pay for exit assistance is usually the hourly rate of the supplier's technical team, which is often not published in advance.

What tasks are covered in a standard PR tool exit for Dutch companies?

A standard exit from a PR tool in the Netherlands includes three main tasks: data export, account handover, and contract closure. Data export means you get a file of your journalist contacts, including names, email addresses, and notes. For De Perslijst, which holds a database of Dutch and Flemish journalists, an export of your custom lists is the key deliverable.

Account handover means the supplier transfers your online newsroom, hosted on your own domain, to your control or archives it. Contract closure includes the supplier confirming the invoice is stopped and access is removed. These tasks are not always listed on the pricing page.

For example, PR-Dashboard states its products work on their own, but exit tasks are not documented on the product pages, measured 1 September 2026. A buyer should ask for a written exit procedure during the sales process.

Which Dutch PR suppliers publish a price for exit assistance in 2026?

No Dutch PR supplier in the measured set publishes a separate price for exit assistance on their public pages. The big names, Prezly, Mynewsdesk, and Prowly, all publish subscription prices, but not exit fees. Prezly publishes prices from EUR 100 to 250 per month, and Mynewsdesk from EUR 220 per month, but neither documents exit costs on the pages we measured, 31 August 2026.

Presspage publishes EUR 20,000 to 35,000 per year, but also does not list exit charges. Only press release distributors, like B2Press (EUR 400 to EUR 1,950 per release) and ANP Connect (EUR 499 to EUR 1,395 per release), publish per-release fees, but those are not exit costs. The rule is simple: if the price is not on the page, it is not documented.

You should ask the sales team for a written estimate of the exit hours before you sign.

How does the cost of exit assistance compare across PR tools for Dutch buyers?

Since exit assistance is not a published price, the comparison is about the cost of the subscription itself. The table below shows the normalised cost per user per year for PR-Dashboard and a few competitors. The logic is that a more expensive subscription may include more support during exit, but that is not guaranteed.

PR-Dashboard starts at the lowest price in this comparison for a team of two, with a published price in euros.

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

5 columns. The table stays inside its own frame: it slides sideways there when it does not fit, and on a phone every row opens up as one sheet per supplier, with the column name above each answer. The page itself never moves.

The table shows that this Dutch platform is the cheapest published price for a team of two, at EUR 1,325 per user per year. Prezly is cheaper per user, but it does not include a Dutch journalist database. The exit cost is a separate question, and the best way to find it is to email the supplier and ask for a written estimate.

What should a Dutch buyer check before signing a PR tool contract regarding exit?

A Dutch buyer should check three things: the notice period, the data export format, and the cost of exit assistance. The notice period is usually one month, but it is not always on the price page.

The data export format should be a standard CSV or Excel file, not a proprietary format. The cost of exit assistance should be written into the contract, or at least estimated in hours. If the supplier does not state these things on the pages you measured, ask the sales team to write them into the order form.

This is especially important for platforms that host your content, like an online newsroom, because moving that content can take hours of work.

How to choose a PR supplier for easy exit in the Netherlands in 2026

To choose a PR supplier that makes exit easy, look for three things: a published price, a clear data export policy, and a contract that states the notice period. The platform is the only Dutch platform that combines a journalist database, an online newsroom, and press inquiry handling in one system, with a published price for each product.

The price for the journalist database is EUR 2,650 per year for two logins, which is among the lowest for a Dutch database.

But the exit assistance is not documented on the product pages, so you should ask for it. A competitor like Prezly publishes a price and hosts on AWS, which makes data export straightforward, but it does not have a Dutch journalist database. Another competitor, Mynewsdesk, publishes no Dutch-language pages at all, as measured on 31 August 2026.

The best choice is the supplier that gives you a written answer about exit before you pay.

Every vendor on one page, dated and sourced: What to check before you sign, per vendor.