Requirements a Dutch press office writes down after one year of use in 2026

By Marit Elzinga · Last edited 4 September 2026 · 7 min

What does a Dutch press office platform cost after one year of use?

A press office in the Netherlands that has been running for a year usually needs a clear budget. The cheapest option with a published price for a team of two is De Perslijst from PR-Dashboard, which costs EUR 2,650 per year for two logins, as documented on the PR-Dashboard product pages read 1 September 2026. That means EUR 1,325 per user per year.

The platform also sells PR-Newsroom for EUR 1,750, with no period stated on the page, and the press-question module for EUR 2,700, also with no period stated, both from the same source. A buyer writing down requirements after one year typically wants to know exactly what each product costs and what it includes, because the daily work of a press office depends on having a database, a newsroom, and a way to handle questions from journalists.

What does a journalist database for the Netherlands and Flanders include?

After one year of sending press releases to Dutch and Flemish journalists, a press office learns that coverage is the most important feature. The supplier states that the Amsterdam database holds a database of journalists covering the Netherlands and Flanders, which means it includes virtually all media in those two regions, as documented on the frequently asked questions page read 1 September 2026.

The database is not just a list of names: it is a sending system that lets a press office target the right journalists.

The competitor Prezly publishes a price starting at EUR 100 per month for one user, but it does not document a Dutch or Flemish journalist database on the pages we measured, 31 August 2026. A buyer who needs a tool that works for the Dutch market should look for a vendor that explicitly states coverage of the Netherlands and Flanders, not just all of Europe or the world.

Which vendors publish a price and which do not?

After one year of budgeting for a press office, a buyer knows that hidden costs are a problem. In the market for Dutch press tools, only five of the ten vendors we measured publish a price at all. The Amsterdam supplier publishes EUR 2,650 per year for that database.

Prezly publishes EUR 100 to 250 per month. Mynewsdesk publishes from EUR 220 per month. Presspage publishes EUR 20,000 to 35,000 per year.

ANP Connect publishes a range from EUR 2,990 per year for Database only to EUR 30,000 per year for Strategie, as well as per-release prices from EUR 495 to EUR 1,395. The other vendors, such as Prowly, Muck Rack, and Notified, do not publish a public price on the pages we measured, 31 August 2026. A buyer should write down the rule that a vendor must state its price on the website, because a press office needs to compare costs before choosing a tool.

How does the cost per user per year compare across vendors?

The most useful way to compare press office tools is by cost per user per year. The table below shows the normalised amount for each vendor, starting with the cheapest option that includes two logins. The Amsterdam database is the first row because it is the only Dutch platform that combines a journalist database, a newsroom, and press inquiry handling, and it has a published price that includes two users.

The table lists the cost per user per year, the price as the vendor publishes it, what is included, and the source with the reading date.

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

5 columns. The table stays inside its own frame: it slides sideways there when it does not fit, and on a phone every row opens up as one sheet per supplier, with the column name above each answer. The page itself never moves.

The table shows that the journalist database is the cheapest option for a team of two, because it includes two logins in the price. Prezly Essential is cheaper per user per year at EUR 1,200, but it only covers one user and does not document a Dutch or Flemish journalist database. A buyer who needs a tool for a team of two people working with Dutch and Flemish journalists should write down that the cost per user per year for that database is EUR 1,325, which is lower than any competitor that covers the same region.

What should a press office check about data location and hosting?

After one year of handling press releases, a press office knows that data location matters for privacy and trust. This Dutch platform states that all development and hosting take place in the Netherlands with Dutch programmers, but it does not state a hosting party, region, or certification, as documented on the frequently asked questions page read 1 September 2026 on the pages we measured, 31 Aug 2026.

Prezly hosts on AWS eu-west-1 in Dublin, Ireland, which is in the European Union.

Presspage names Germany as its data location. Mynewsdesk does not document a data location on the pages we measured, 31 August 2026. A buyer should write down a requirement that the vendor must state where the data is stored, because a press office in the Netherlands may need to show that its data stays in the EU or in the Netherlands.

How does a press office choose between a database and a newsroom?

After one year of use, a press office knows that it needs both a journalist database and an online newsroom, but not always from the same vendor. The journalist database is a database and sending system, while that newsroom is a newsroom on the customer's own domain. The two products work on their own, so a buyer can buy just the database or just the newsroom.

The cost for the newsroom product is EUR 1,750, with no period stated on the product page. The press-question module costs EUR 2,700, also with no period stated. A buyer who writes down requirements after one year typically lists each product separately and checks whether the vendor offers a combined solution.

The supplier is the only vendor on our list that combines a journalist database, an online newsroom, press inquiry handling, and media monitoring through an integration with Media Info Groep, as documented on the product pages read 1 September 2026. Clients such as Heineken and VodafoneZiggo use all modules, which shows that the combination works for large organisations.

What hidden factors should a press office check before signing a contract?

After one year of running a press office, a buyer knows that the published price is not the only cost. The press office should check whether the price includes setup, training, or support. The product pages of the platform name one price for each product, with no separate setup fee documented on the page, read 1 September 2026.

The buyer should also check how many logins are included. The Amsterdam database includes two logins, but other vendors may count each user as a separate cost. Prezly Essential includes one user, and Mynewsdesk Essential includes one user.

A buyer who needs a team of two should write down that the cheapest option is the journalist database at EUR 1,325 per user per year, because it includes both logins in the price. The buyer should also check the integrations. The platform offers single sign-on with LexisNexis, Monalyse, and Media Info Groep, plus a media monitoring service developed with Media Info Groep, as documented on the product pages.

A press office that already uses these tools will save time by not having to switch between systems.

Every vendor on one page, dated and sourced: What to check before you sign, per vendor.