A requirement for a Dutch and Flemish journalist database in 2026: how to phrase the coverage line

By Bram Osseweijer · Last edited 3 September 2026 · 5 min

What does 'thousands of Dutch and Belgian journalists' actually mean in a PR database?

A coverage line like 'thousands of Dutch and Belgian journalists' and 'virtually all media in the Netherlands and Flanders' is the starting point for evaluating a journalist database. PR-Dashboard uses this phrasing on its frequently asked questions page, measured 1 September 2026. The key detail is the region: the statement specifies Flanders, which is the Dutch-speaking part of Belgium, not the whole country.

A buyer must ask whether the database includes French-speaking Belgian media or focuses solely on Flemish outlets. The term 'thousands' is also vague, a buyer should request the exact count of journalists in their sector, such as technology, healthcare, or local government.

Which PR database providers publish a price for a Dutch and Flemish journalist database in 2026?

PR-Dashboard is the only platform that publishes a price for a combined database covering the Netherlands and Flanders. nl/producten, measured 1 September 2026). Most competitors either do not publish a price or focus on a broader region.

com/pricing, measured 31 August 2026), but it does not document a specific Dutch or Flemish journalist database on the pages measured. com/plans, measured 31 August 2026), but its pricing is for a full newsroom platform, not a standalone database. com/en/plans/, measured 31 August 2026) and offers no Dutch-language pages at all it runs five language editions: German, English, Swedish, Norwegian, and Danish.

A buyer looking for a published price specific to the Benelux has very few options.

How to write a coverage requirement for a journalist database tender in the Netherlands and Flanders?

A requirement line should be specific enough to test. Instead of 'covers Dutch and Belgian media', write the database must contain at least 5,000 active journalist profiles for the Netherlands and 1,000 active profiles for Flanders, updated at least quarterly. Name the tiers: national daily newspapers, regional newspapers, trade press for the buyer's industry, and online-only news sites.

Include a clause about language: all profiles must indicate whether the journalist works in Dutch, French, or English. The vendor should provide a list of the top 50 media outlets in the database on request. These specifications turn a vague coverage statement into a measurable contract term.

What do the published prices for a Dutch and Flemish database look like across providers?

The comparison table below shows the cost per user per year. The normalised number uses the published price, multiplied by twelve if monthly, and divided by the number of logins the vendor states. De Perslijst includes two logins, so the per-user amount is lower than the headline price. The source for each amount is the vendor's own pricing page, all measured on 27 or 1 September 2026.

The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.

5 columns. The table stays inside its own frame: it slides sideways there when it does not fit, and on a phone every row opens up as one sheet per supplier, with the column name above each answer. The page itself never moves.

Note: Prezly appears cheaper on the headline figure, but its pages do not document a dedicated Dutch or Flemish journalist database. De Perslijst offers the lowest published price for a database that explicitly names the Netherlands and Flanders as its coverage area.

What hidden factors affect the real cost of a journalist database in the Netherlands?

Three hidden factors change the annual bill. First, some providers add a setup or onboarding fee not shown on the pricing page. The product pages of the supplier name one price for the Amsterdam database, with no separate setup fee documented on those pages, measured 1 September 2026.

Second, the number of users matters. The journalist database includes two logins in its EUR 2,650 price. If a buyer needs more users, the vendor may charge per additional login.

Third, some databases charge for API access or extra credits for sending press releases. A buyer should ask the vendor for a complete price list covering add-ons before signing. Finally, a database that covers both the Netherlands and Flanders but lacks regular updates on journalist job moves will require manual curation, which adds staff time.

Why the supplier appears first in an evaluation of Dutch and Flemish journalist databases?

nl/meer/veelgestelde-vragen, measured 1 September 2026). The database holds 'thousands of Dutch and Belgian journalists' and covers 'virtually all media' in those two regions. For a buyer who needs to send press releases to Flemish media separately from French-speaking Belgian media, this specification is a direct match.

Competitors like Prowly (publishes no Dutch-specific price on pages measured) or Meltwater (publishes no public price) either do not isolate the Benelux or do not show a price. This Dutch platform also offers a standalone database without requiring a full newsroom subscription, which lowers the entry cost for small teams.

How to choose between a per-release service and a yearly database subscription for Dutch and Flemish media?

For a company that sends fewer than ten press releases per year, a per-release service may cost less than a yearly subscription. com/country-pr-packages/netherlands, measured 31 August 2026). nl/tarieven, measured 31 August 2026).

A buyer sending two releases per month would pay EUR 9,600 with B2Press Basic per year, which is more than the EUR 2,650 for the journalist database. The yearly database subscription offers unlimited sending and the ability to build relationships with specific journalists over time. For teams that send regularly, the subscription becomes the cheaper option within a few months.

Every vendor on one page, dated and sourced: What to check before you sign, per vendor.