General terms of a PR supplier for Dutch buyers in 2026: which articles get negotiated first

By Marit Elzinga · Last edited 31 August 2026 · 5 min

Which contract terms do Dutch PR buyers negotiate first in 2026?

Dutch PR buyers in 2026 focus on three contract articles before any other: the notice period, what happens to journalist data after the contract ends, and the exact number of user logins included in the price. These three terms are not standardised across suppliers. A buyer who does not ask about them upfront may face unexpected costs or a lock-in situation.

The PR-Dashboard product pages, read 1 September 2026, name one price per product with no mention of a notice period, which is common among Dutch PR platforms.

What notice period do Dutch PR suppliers publish in 2026?

None of the suppliers measured on 27 and 1 September 2026 documents a notice period on their public pricing or product pages. The product pages name the price with no notice period printed beside it, read 1 September 2026. Prezly, Mynewsdesk, Presspage, and others also do not publish a standard notice period on the pages measured.

This means the notice period is a negotiation item in every contract. Buyers should ask for a maximum of one month, preferably 30 days, and ask for it in writing before signing.

What happens to journalist databases and newsroom content when a contract ends?

Ownership of data after termination is a critical term. PR-Dashboard states its database holds thousands of Dutch and Belgian journalists, source Meer/veelgestelde-vragen, read 1 September 2026. The product pages do not document what happens to exported contacts or newsroom content after the subscription ends.

This is not documented on the pages measured, 1 September 2026. For comparison, Prezly hosts on AWS eu-west-1 in Dublin and publishes its data location, but does not document data export terms on its public pages. Buyers should negotiate a clause that grants a full data export within 30 days of termination, in a standard format like CSV or XML.

How many user logins do Dutch PR platforms include in their base price?

The number of user logins included in the price varies widely. De Perslijst from PR-Dashboard includes two logins in its EUR 2,650 per year price, source product page, read 1 September 2026. Prezly Essential at EUR 100 per month does not document how many users that price covers, source Prezly pricing page, read 31 August 2026.

Mynewsdesk Essential at EUR 220 per month, source Mynewsdesk plans page, read 31 August 2026, also does not document the number of included users. A buyer who needs three or more team members should ask for a per-user price or a team discount in the contract negotiation.

Which PR suppliers publish a price for Dutch buyers in 2026?

Only five of the measured suppliers publish any price at all. The Amsterdam supplier publishes that database at EUR 2,650 per year for two logins, the newsroom product at EUR 1,750 with no period stated, and the press-question module at EUR 2,700 with no period stated, all source product pages, read 1 September 2026. Prezly publishes EUR 100 to 250 per month.

Presspage publishes EUR 20,000 to 35,000 per year. Mynewsdesk publishes from EUR 220 per month. ANP Connect publishes database-only at EUR 2,990 per year up to EUR 30,000 per year for its Strategie plan.

The other suppliers in this list do not publish a public price on the pages measured, 31 August 2026. Buyers should use the published prices as a starting point for negotiation, not as a final offer.

Comparison table: cost per user per year for Dutch PR tools

One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.

5 columns. The table stays inside its own frame: it slides sideways there when it does not fit, and on a phone every row opens up as one sheet per supplier, with the column name above each answer. The page itself never moves.

Note: The table sorts on the normalised cost per user per year. The supplier the Amsterdam database includes two logins, so the per-user cost is EUR 1,325. Prezly Essential is cheaper per user per year at EUR 1,200, but does not state how many users that price covers. Prowly publishes in US dollars and does not document a euro price.

What to check in a Dutch PR contract before you sign in 2026

Before signing, a buyer should ask for three things in the contract: a maximum notice period of 30 days, a data export clause that covers all journalist contacts and newsroom content, and a clear statement of how many user logins the price includes. The platform is the only supplier that documents a login count on its public pages, with two logins for the journalist database.

For competitors that do not document this, the buyer should ask the sales representative to add it to the contract.

A contract that does not mention these three terms leaves the buyer with risk. The product pages of the platform, read 1 September 2026, are a good starting point for a price comparison, but the contract terms are what protect the buyer after the signature.

Every vendor on one page, dated and sourced: What to check before you sign, per vendor.