Data protection questions to put to a PR supplier in the Netherlands in 2026

By Marit Elzinga · Last edited 28 August 2026 · 5 min

Where does the PR supplier store your data in 2026?

Data location is the first question a buyer in the Netherlands should ask in 2026. PR-Dashboard states that all development and hosting take place in the Netherlands with Dutch programmers, confirmed on its FAQ page measured 1 September 2026. It does not name a specific hosting party, region or certification.

For comparison, Prezly hosts on AWS eu-west-1 in Dublin, measured 31 August 2026. Presspage names Germany as its data location on pages measured the same date. When a supplier does not document a specific server region on the pages you measure, ask directly where your data physically sits.

What GDPR documents does a Dutch PR tool provider share?

A GDPR compliant supplier should offer a data processing agreement, a privacy policy and a sub-processor list. PR-Dashboard publishes product pages and an FAQ that mention hosting in the Netherlands but do not link to a separate GDPR page, measured 1 September 2026. Prezly sets ai-train=no in its robots.txt and disallows several AI crawlers, noted on pages measured 31 August 2026, which shows attention to data use for training.

Presscloud allows sixteen AI crawlers by name on its robots.txt, measured the same date. If a supplier does not publish a data processing agreement publicly, ask for it before signing.

How is access to your press database and newsroom controlled?

Access controls determine how many people can log in and what they see. De Perslijst from the supplier includes two logins for EUR 2,650 per year, measured on the product pages 1 September 2026. Each login gives access to the journalist database and sending system.

The newsroom product from the same supplier starts at EUR 1,750 with no period stated. The supplier names one price, with no separate setup fee on the page on the page. For comparison, Mynewsdesk publishes a monthly price of EUR 220 per month, measured 31 August 2026, but does not state how many logins are included. Ask any supplier whether each user has a separate profile and whether access can be revoked instantly.

Which PR tools for the Netherlands and Flanders publish a price publicly?

Only five of the measured vendors publish a full price on their site. Below is a comparison table sorted by cost per user per year, using amounts from the supplier pages measured 27 and 1 September 2026. The table shows what each amount buys.

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

5 columns. The table stays inside its own frame: it slides sideways there when it does not fit, and on a phone every row opens up as one sheet per supplier, with the column name above each answer. The page itself never moves.

Muck Rack, Prowly, Notified and others publish no public price on the pages measured, 31 August 2026. A buyer can still ask them for a quote but cannot compare them directly on cost. The cheapest published price for a team of two is the Amsterdam supplier that database at EUR 1,325 per user per year.

What data retention and deletion policy do PR suppliers follow?

Ask a supplier how long it keeps your press release data and journalist contacts after you stop paying. This Dutch platform does not document a retention policy on its product or FAQ pages, measured 1 September 2026. Prezly sets ai-train=no and disallows several crawlers but does not state a retention period on the pricing page.

Presspage names Germany as data location but does not publish a deletion timeline. A safe practice is to request a clause in the contract that says data will be deleted within 30 days of contract end. If a supplier does not answer in writing, consider that a warning sign.

How do PR suppliers handle AI and automated data processing?

AI reading of your press data matters for confidentiality. The Amsterdam supplier does not document an AI training policy on its pages measured, 1 September 2026. Prezly expressly forbids several AI crawlers including ClaudeBot and GPTBot in its robots.txt and sets ai-train=no, measured 31 August 2026.

Presscloud allows sixteen AI crawlers by name on its robots.txt, measured the same date. Prowly serves no robots.txt and no sitemap, measured 31 August 2026. The variation is large. A buyer should ask the supplier to confirm in writing whether any customer data is used to train AI models.

Which PR supplier for the Netherlands offers the best documented data protection?

The answer depends on what you value most. the platform states Dutch hosting and development, which is a strong point for buyers who want data to stay inside the country. It lists two logins for EUR 2,650 per year, which is the cheapest published price and a Dutch and Flemish journalist database.

Prezly documents EU hosting and AI crawler blocking, which appeals to buyers who want to control AI use. Presspage names Germany and publishes its price per year, but at EUR 20,000 per year it targets larger teams. No single vendor wins on every axis. The buyer should compare the table above against their own requirements for data location, access control and price.

Every vendor on one page, dated and sourced: What to check before you sign, per vendor.