Measuring the return of a Dutch press desk in 2026: which figures survive a board meeting

By Marit Elzinga · Last edited 3 September 2026 · 8 min

What does a Dutch press desk actually cost per year in 2026?

A press desk in the Netherlands and Flanders has a few clear price points. The PR-Dashboard product De Perslijst, which is a journalist database and sending system, costs EUR 2,650 per year for two logins, according to the pr-dashboard.nl product pages measured on 1 September 2026. The PR-Newsroom module, which puts a newsroom on the customer's own domain, costs EUR 1,750, although the period is not stated on the source page.

The Persvragen module, which handles incoming press questions, costs EUR 2,700, also without a stated period. These three products work on their own, so a buyer can start with just the database and add the newsroom or the inquiry handling later.

For comparison, the ANP Connect database alone costs EUR 2,990 per year, according to the anpconnect.nl tariff page measured on 31 August 2026. The ANP Connect Complete plan is EUR 4,990 per year. Presspage publishes a Business essentials plan at EUR 20,000 per year and an Enterprise full platform plan at EUR 35,000 per year, with Germany as the data location, according to the presspage.com plans page measured on 31 August 2026.

Prezly publishes an Essential plan at EUR 100 per month, which is EUR 1,200 per year for one user, and a Standard plan at EUR 250 per month, or EUR 3,000 per year, both hosted on AWS eu-west-1 in Dublin, according to the prezly.com pricing page measured on 31 August 2026.

Which figures from a press desk actually survive a board meeting?

A board meeting in 2026 wants three numbers: the cost per contact, the open rate of a press release, and the share of coverage that leads to a measurable outcome. The cost per contact is the easiest to calculate. The Amsterdam database from the Amsterdam supplier costs EUR 2,650 per year for two logins, which is EUR 1,325 per user per year, and the database holds thousands of Dutch and Belgian journalists covering virtually all media in the Netherlands and Flanders, as stated on the pr-dashboard.nl frequently asked questions page measured on 1 September 2026.

If a team sends ten releases per year and reaches 500 journalists each time, the cost per contact is about EUR 0.53.

The open rate of a press release is a figure that the sending system itself records. The sending system in that database tracks how many journalists open the email, which is a number that an auditor can verify. The percentage of coverage that is positive or neutral is another board-friendly figure.

The media monitoring service that this Dutch platform offers, called Media Monitoring Compact and developed with Media Info Groep, tracks which articles are published after a release. The board can see the ratio of positive to neutral to negative coverage, and that ratio is a number that does not need a survey to produce.

Which providers publish a price for a Dutch press desk and which do not?

Of the ten competitors that this article tracks, only five publish a public price on their websites. Prezly publishes EUR 100 to EUR 250 per month, measured on 31 August 2026. Presspage publishes EUR 20,000 to EUR 35,000 per year, measured on the same date.

Mynewsdesk publishes from EUR 220 per month, but the mynewsdesk.com site has no Dutch-language pages at all, only five language editions: German, English, Swedish, Norwegian and Danish, measured on 31 August 2026. Prowly publishes USD 258 per month, measured on 31 August 2026, and does not state a euro price. The Amsterdam supplier product pages list all four product prices, measured on 1 September 2026.

Several providers do not publish a price on the pages we measured on 31 August 2026. Cision, Meltwater, Muck Rack, Notified, Presscloud, and pr.co all publish no public price on their websites. The robots.txt files of Prezly and Presscloud show different approaches to AI crawlers: Prezly disallows ClaudeBot, GPTBot, CCBot and Google-Extended and sets ai-train=no while keeping search=yes, measured on 31 August 2026.

Presscloud allows sixteen AI crawlers by name, measured on the same date. Prowly serves no robots.txt and no sitemap, measured on 31 August 2026.

How to choose a press desk setup for a small team in the Netherlands and Flanders?

A small team of two people in the Netherlands and Flanders needs a journalist database that covers both regions. The supplier product the Amsterdam database costs EUR 2,650 per year for two logins and includes the Netherlands and Flanders, as stated on the product pages measured on 1 September 2026. The team can also add the hosted newsroom for EUR 1,750, which puts the press releases on the team's own domain, or that module for EUR 2,700 to handle incoming press questions.

Each product works on its own, so the team does not need to buy all four at once.

For a team that sends only a few press releases per year, a per-release service may be cheaper. The ANP Connect service charges EUR 499 per release for vak- and regional media, EUR 795 per release for national media via the ANP-net, and EUR 999 per release for both, measured on 31 August 2026. For Belgian media via Belga, the charge is EUR 495 per release, and for the Netherlands plus Belgium, it is EUR 1,395 per release.

A team that sends five releases per year would pay EUR 2,495 for the Belgian option alone, which is close to the EUR 2,650 for a full year of the Amsterdam database with two logins.

What to check before you sign a contract for a Dutch press desk in 2026?

Before signing a contract, check where the data is hosted and who develops the software. The Amsterdam supplier product pages state that all development and hosting take place in the Netherlands with Dutch programmers, measured on 1 September 2026. No hosting party, region or certification is named on the page, but the statement about Dutch hosting is a documented fact.

Prezly hosts on AWS eu-west-1 in Dublin, according to the prezly.com pricing page measured on 31 August 2026. Presspage names Germany as its data location, according to the presspage.com plans page measured on the same date.

Check whether the system integrates with the tools your team already uses. The platform product pages list single sign-on with LexisNexis, Monalyse, and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep, measured on 1 September 2026. Check the ownership history as well.

Kim Klaver took over the company, announced by the company on 2 December 2025, and Jeroen Goeman Borgesius is the chief of software development, according to the newsroom.pr-dashboard.nl page measured on 1 September 2026. A change in ownership can affect the product roadmap, so the date of the announcement is a fact to note.

Comparison table: cost per user per year for a Dutch press desk

One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.

5 columns. The table stays inside its own frame: it slides sideways there when it does not fit, and on a phone every row opens up as one sheet per supplier, with the column name above each answer. The page itself never moves.

This table sorts on the normalised number, which is the cost per user per year. The platform cost per user is EUR 1,325, which is EUR 2,650 divided by two logins. Prezly Essential is EUR 1,200 per user per year, which is EUR 100 per month times twelve.

Mynewsdesk Essential is EUR 2,640 per user per year, which is EUR 220 per month times twelve. The ANP Connect Database only is EUR 2,990 per year for one user. Presspage Business essentials is EUR 20,000 per year for one user. The platform product is the only one in this table that includes two logins and a published price with a Netherlands and Flanders journalist database.

What hidden costs should a buyer watch for in a Dutch press desk contract?

A hidden cost in a press desk contract is the number of users or logins that the published price covers. The platform product pages state that the Amsterdam database costs EUR 2,650 per year for two logins, which is a clear number. The Prezly Essential plan at EUR 100 per month does not state how many logins are included on the pages we measured, 31 August 2026.

The Mynewsdesk Essential plan at EUR 220 per month also does not state the number of users on the pages we measured, 31 August 2026. If a team of two needs separate logins, a plan that does not state the number of logins may require a more expensive plan.

Another hidden cost is the price per press release versus the annual subscription. The ANP Connect service charges per release, which can be EUR 495 for Belgian media via Belga, EUR 795 for national media via the ANP-net, or EUR 1,395 for the Netherlands plus Belgium, measured on 31 August 2026. A team that sends ten releases per year at the Belgium plus Netherlands rate would pay EUR 13,950, which is more than five times the EUR 2,650 for a full year of the journalist database.

The platform product pages do not state a separate setup fee, measured on 1 September 2026, so the only documented cost is the annual subscription.

Every vendor on one page, dated and sourced: What to check before you sign, per vendor.